FootJoy's offering: customized green shoes
Friday, January 4, 2013
For fans of the Masters Tournament, there's an endless array of Augusta-inspired merchandise, spanning from apparel to coffee cups to umbrellas.
But for those who think their collection is never complete, FootJoy is offering a commemorative shoe for the season's first major – custom-made no less.
Through the company's MyJoys design program, FootJoy is making available a limited-edition, green sting ray printed leather to make 200 pairs of the themed footwear. The shoes can be made in a variety of FootJoy models and range in price from $140 (LoPro Spikeless) to $310 (FJ ICON Sport with BOA) for men's shoes. Women's options are from $140 (LoPro Sport Spikeless) to $200 (DryJoys).
This is the fifth year MyJoys is offering a special product for the major. In 2008, Zach Johnson, then the Masters' defending champion, was among several players who wore shoes made of a green caiman gator printed leather. For this year's tournament, the sting ray print will be used to craft shoes for numerous FootJoy staff players, including Luke Donald, Hunter Mahan, Jason Dufner, Nick Watney, Bill Haas, K.J. Choi, Gary Woodland, Johnson Wagner and Johnson.
FootJoy launched the MyJoys initiative in 2004 with the aim of enabling consumers to design their personal creations. According to company officials, there are more than 800,000 possible combinations for customizing a pair of FootJoy shoes, including the use of solid, exotic print and patent leathers, country flags and other icons (such as a smiley face, dollar sign and skull/crossbones.)
In addition, MyJoys has access to team logos, including those from Major League Baseball and collegiate sports. Sizes range from 4 extra narrow to 17 extra-extra wide, giving FootJoy the most-expansive size options in the industry, according to the company. Different size shoes also can be ordered for each foot.
Consumers can place their special orders this year beginning April 2 at 12:01 a.m. EST on www.myjoys.com and through FootJoy retailers.