Nike unveils golf-fitness initiative, launches app
Monday, May 28, 2012
Nike Golf has partnered with the Gray Institute – a performance analysis and training entity – and launched a smartphone app to give consumers access to golf-specific fitness regimens.
The alliance is an element of the NG 360 initiative, which Nike is describing as a “holistic approach” to improve performance through physical evaluation and training, digital tracking applications and custom fitting.
The golf program designed by the acclaimed Gray Institute of Adrian, Mich., which educates practitioners such as trainers and physical therapists as well as works with elite athletes, has been in the making for two years, according to Nike officials.
“The Gray Institute is the expert in the study of body movement in sport. This program will transform human potential because it will help golfers physically move better to play better,” said Kel Devlin, Nike Golf’s director of global athlete development, in a statement.
Explaining Gray Institute’s philosophy regarding body movement and improving performance, Gary Gray, the institute’s CEO, said: “Deficiencies in flexibility, strength or balance, anywhere in the body, will result in an ineffective and inefficient swing. It is essential that these deficiencies be identified and resolved so that each golfer can maximize their full potential.”
Nike plans to disseminate its fitness program in two ways. It is recruiting various practitioners and Nike staff PGA teaching professionals to participate in a training program to become certified NG 360 golf performance specialists. It also has created the NG 360 app, which enables users to access golf-specific exercise information and video provided by the Gray Institute.
The app, designed for the iPhone and iPod Touch, is free and available at the iTunes App Store. It performs several other functions, including tracking statistics (such as scoring average, driving accuracy and greens in regulation), filming video swings and accessing equipment recommendations.