Shoe Month: MyJoys customizes style and comfort

MyJoys allows consumers to customize FootJoy shoes in more than 500,000 combinations of styles, colors and materials, including limited-edition leathers such as this green sting-ray print used to commemorate the 2012 Masters.

MyJoys allows consumers to customize FootJoy shoes in more than 500,000 combinations of styles, colors and materials, including limited-edition leathers such as this green sting-ray print used to commemorate the 2012 Masters.

Shoe
Vault

FootJoy Contour Casual

Features same shoe last as in comfort-driven Contour Series with the benefit of spikeless outsole. Price: $115
Alternative Traction

Callaway Master Staff

Designed for all-day wear with all-rubber comfort traction outsole. Price: $159.99 (Available 10/15)
Alternative Traction

Callaway Comfort Trac

Features aggressive non-spiked traction control. Price: $99.99 (Available 10/15)
Alternative Traction

FootJoy Sport Spikeless

An extension of the FJ Sport family – lightweight, flexible with spikeless outsole. Price: $135
Alternative Traction

Adidas Crossflex

Built on a running shoe last with spikeless, geometric outsole; for flexibility and extreme comfort. Price: $100
Alternative Traction

Puma FAAS Grip

Decoupled heel construction for smooth first impact and roll off from heel to toe. Price: $100
Alternative Traction

Ecco Tour Hybrid Wingtip

Hybrid golf shoe featuring a classic leather upper. Price: $190 (Available November)
Alternative Traction

Callaway RAZR

Features lightweight TPU Pro Tour outsole and dense cleat coverage with 11 Callaway PINS performance spikes. Price: $189.99 (Available 10/15)
Performance

Callaway Tour Staff

Classically inspired shoe with premium leather upper, low-profile outsole and 9 Callaway PINS performance spikes. Price: $229.99 (Available 10/15)
Tour

Ecco World Class GTX

Leather-soled shoe with Gore-Tex water-proofing and second-skin lining to wick moisture and enhance interior feel. Price: $450
Tour

Ecco BIOM Golf Matte

Using technology originally intended for running shoes, BIOM is a "natural-motion" golf shoe – exceptionally lightweight, low-to-ground and providing a stable platform. Price: $235 (Available November)
Performance

Puma Neo Classic Pro

Tour-caliber shoe with sophisticated flair; designed for Ian Poulter. Price: $200
Tour

Nike Lunar Control

Features proprietary Flywire, high-tensile strength fibers, that wrap midfoot to heel for lightweight support and stability. Price: $200
Tour

Oakley Full-Auto Tour

Features Red Code foam, proprietary blend of EVA that functions like memory foam to contour foot with comfort. Price: $170
Tour

Adidas Tour360 ATV

The shoe's forefoot flexibility and zonal traction elements provide all-terrain versatility. Price: $190
Tour

Adidas ClimaCool Sport

Lightweight, durable shoes designed specifically to maintain comfort during warm-weather days. Price: $80
Weather

Adidas Powerband

The Powerband chassis is all about lateral stability, and it's emphasized even more with a stretch-resistant, synthetic overlay. Price: $100
Performance

FootJoy XPS-1

FootJoy's most-advanced technological shoe features unique outsole designed for extreme platform stability. Price: $250
Performance

Ecco Tour Hybrid GTX

Waterproof via Gore-Tex and features Ecco's Street outsole – including 100 molded traction bars – designed to maintain grip even in inclement weather. Price: $210 (Available January 2013)
Weather

Adidas adicross

Offers iconic Adidas styling and spikeless outsole for off-course versatility. Price: $90
Lifestyle

Oakley SuperDrive Tour

Features premium waterproof full-grain leather and moisture-transport insole. Price: $160
Weather

Puma HC Lux

Comfort is emphasized with EverFoam heel construction that adjusts to the heel's contour. Price: $140
Lifestyle

Oakley Ripcord

Synthetic leather, moisture-transport insole and an outsole with high-grip surface pods make for all-purpose model. Price: $80
Lifestyle

Puma Jigg

The performance last used in this design makes for easier use of orthotics. Features Puma's replaceable SmartQuill spikes. Price: $90
Sport

Nike Dunk

The iconic basketball shoe transformed for golf. It's waterproof and features contoured sockliner for all-day course comfort. Price: $160
Sport

Ecco Golf Street Life Luxe

Elegant leathers with patent and glitter highlights; features Street outsole with approximately 100 molded traction bars. Price: $160 (Available January 2013)
Womens

Puma FAAS Trac

Features Puma's signature outsole that combines directionally molded S2Quill spikes and replaceable S2Quill spikes for traction. Price: $110
Womens

Nike Lunar Links

Nike's top-of-the-line model with Flywire – high-tensile strength fibers – that provides lightweight support from midfoot to heel. Price: $155
Womens

Nike Lunar Duet Sport

Features protected canvas upper, Lunarlon sockliner and rubber-traction lugs. Price: $100
Womens

Adidas Signature Natalie

Tour-tested model worn and designed by LPGA player Natalie Gulbis. Price: $100
Womens

Adidas Signature Paula

LPGA player Paula Creamer's shoe, with her signature pink ribbon laces, features Powerband Chassis for stability and support through impact. Price: $120
Womens

True stealth

Enhanced aesthetics with premium waterproof leather and versatility of anti-slip rubber sole. True's Top-of-the-line model that transitions easily from on- to off-course. Price: $199
Tour

True phx

Sneaker-profile shoe features barefoot platform – including thin sole measuring 2.5 mm – to improve feel and movement. Price: $99
Sport

True tour

Shoe comes with 2-year waterproof guarantee and an improved outsole, featuring an outer rim that True says creates a "suction" effect to improve traction. Price: $149
Weather

True phx

True's sneaker-profile shoe will be available in 12 "team-themed" color combinations geared for college and professional sports fans. Price: $99
Lifestyle

FootJoy LoPro

This collection of shoes offers an array of fashion-forward options, including tailored fashion styles, contemporary color splashes and every-day casual looks. Price: $110
Womens

Oakley Cipher

Weighing 260 grams, Cipher is the lightest performance shoe in the market, according to Oakley. The unique outsole is covered with thousands of Nanospikes that replace cleats for traction. Price: $130
Performance

Adidas Samba Golf

Preserves the original Samba's classic silhouette and "3-stripes" design. The shoe has a suede toe-guard, and its distinctive tan gumsole features six cleats. Price: $100
Lifestyle

Oakley Flagstick

Vulcanized rubber with Coreflex technology and high-grip surface pods. Price: $90
Alternative Traction

Nike Lunar Ascend

Features an upper with hyperfuse technology, combining synthetic mesh and TPU, for breathability and support. Price: $130
Alternative Traction

Ecco Biom Hybrid

Combines Ecco's "natural-motion" technology and outsole of popular Ecco Street shoe. Price: $190 (Available October)
Alternative Traction

FootJoy FJ ICON

Luxury styling with latest technological advancements, the FJ ICON category has more wins on the PGA Tour than all top competitors combined. Price: $260
Tour

Puma FAAS Trac evoSPEED

Features outsole with directionally molded S2Quill spikes and replaceable S2Quill spikes for traction. Price: $130
Performance

Puma Spark Sport

Spark Sport emphasizes stability and power with its Swing Speed Chassis Pro. Price: $140
Performance

Nike TW '13

Designed for Tiger Woods, the shoe is based on Nike's popular running shoe, the Free, and features an outsole that mirrors the natural motion of the foot. Price: $220
Performance

Callaway C-Tech Summer

Ultra-lightweight shoe with a breathable, "breeze" mesh upper. Equipped with 7 Callaway Chevron spikes. Price: $79.99 (Available 10/15)
Weather

Ecco Golf Street Textile

Performance textile uppers combine with an aero lining to enhance breathability in hot weather. Price: $150 (Available October)
Weather

Nike Lunar Bandon

The shoe's higher silhouette practically meshes with rain pants to prevent water penetration. Speed-lace system is shielded with upper that closes with asymmetrical zipper. Price: $180
Weather

Ashworth Cardiff

Designed to provide golf functionality, but created for comfort and styling suitable to be worn anywhere. Price: $120
Lifestyle

Oakley SuperDrive

Waterproof model built on an anatomical last for an athletic stance, underscoring fit and comfort. Price: $130
Weather

Puma Ace 2

Like the Puma Jigg, built on a performance last that makes use of orthotics easier. Features replaceable SmartQuill spikes. Price: $100
Sport

Ecco Golf Street Sport

Bright uppers are color-matched to the Street Hybrid outsole that functions on- or off-course. Price: $160 (Available October)
Lifestyle

Nike Lunar Swingtip

Modern-design elements update the classic wingtip style; features rubber traction lugs. Price: $150
Lifestyle

Callaway Xtreme

The Xtreme's priority is delivering lightweight stability; equipped with 8 Callaway PINS performance spikes. Price: $129.99
Sport

Ecco Cool III Hydromax

Low-profile design provides torsional support; Ecco's Hydromax treatment makes the shoe water resistant. Price: $200 (Available March 2013)
Sport

FJ Sport BOA

Athletic-inspired shoe places premium on lightweight stability; available with BOA system that secures shoes quickly with consistent tightness. Price: $165
Sport

Nike Air Range WP

Built with a mesh and Flywire upper, yet has a 2-year limited waterproof warranty. Price: $140
Sport

Oakley Holdover

Lightweight-performance model with an asymmetrical TPU bottom and non-removable cleat design. Price: $100
Sport

Callaway XT Tour

Tour-caliber shoe styled specifically for women; equipped with 8 Callaway PINS performance spikes. Price: $139.99 (Available 10/15)
Womens

Callaway Koko

Low-profile silhouette features contemporary fashion elements, including three interchangeable color kilties. Rubber outsole has 6 Callaway PINS comfort spikes. Price: $119.99 (Available 10/15)
Womens

True tour

Saddle-style shoe with True's barefoot platform, including thin sole, wide toe box and "zero drop" – heel and forefoot are same distance off ground to promote better posture and alignment. Price: $149
Performance

FootJoy Contour Casual

Features same shoe last as in comfort-driven Contour Series with the benefit of spikeless outsole. Price: $115
Lifestyle

FootJoy FJ Sport

A popular choice among many LPGA players, the FJ Sport is engineered for better female golfers and features a full TPU outsole designed for stability. Price: $145
Womens

Puma Super Cell Fusion Ice

A fully loaded shoe, it features a performance last with an outsole that combines directionally molded spikes and replaceable S2Quill cleats. Price: $220
Tour

Adidas puremotion

With a web-shaped forefoot, ultra-low profile and spikeless outsole, it's designed to let the foot move freely for better balance and power transfer. Price: $120
Performance

DryJoys Tour BOA

Highly versatile mainstay in the FootJoy lineup features next-generation Stability PODS for flexibility and stability; 2-year limited waterproof warranty. Price: $200
Weather

Callaway Del Mar

Casual design with soft, full-grain leather upper and all-rubber Callaway Traction outsole. Price: $129.99 (Available 10/15)
Lifestyle

True isis

True's first model designed specifically for women; features company's signature barefoot platform. Price: $99
Womens

True stealth

Enhanced aesthetics with premium waterproof leather and versatility of anti-slip rubber sole. True's Top-of-the-line model that transitions easily from on- to off-course. Price: $199
Alternative Traction

No results found

As the overseer of MyJoys, the custom-design shoe initiative offered by FootJoy, Rita Lepage has pretty much seen it all.

Allow consumers to pick colors and design their own shoes, and creations that FootJoy’s professional designers never could have imagined – or probably would want – come to life.

At the 2009 Presidents Cup at Harding Park in San Francisco, Lepage witnessed golfers’ creativity in person. FootJoy had set up a jumbo monitor at a work station where fans in attendance could make magic. One man’s footwear vision involved a lime-green base, lime-green crocodile leather and lime-green patent accents.

“We’ve seen some really funky shoes. . .” says Lepage, MyJoys’ marketing manager. “But he thought they were the coolest ever.”

That’s the beauty of MyJoys: Golfers essentially can build whatever they want.

The program allows consumers to customize 20 FootJoy models, and they can select from among 42 leathers, including prints, patents and color varieties. Counting all of the style, color and material options, MyJoys offers more than 500,000 combinations, according to Lepage.

The program drew the allegiance of baseball fans when it negotiated a licensing deal with Major League Baseball, giving MyJoys access to team logos. Similar agreements enable proud alumni and fans of 62 colleges to show off their school colors and insignias on their shoes.

The company doesn’t disclose MyJoys’ sales volume, but Lepage says its factory in Asia has the capacity to produce 500 to 600 pairs per day. In most cases, custom shoes are made and shipped within five days.

FootJoy executives, however, hardly had an inkling that the program would become so popular. They launched MyJoys in 2004 as an experiment, and style options then were limited just to men’s and women’s DryJoys.

“And all you could (customize) was the saddle and the base, and personalize with your name on it,” Lepage recalls. “It wasn’t like people were running to MyJoys.com.”

But FootJoy officials sensed the demand for personalization because pro shops couldn’t stock a wide variety of shoes, not even counting the array of color choices. Furthermore, it’s not at all uncommon for an individual to have one foot that differs slightly in size or width from the other. The opportunity to order uneven sizes meant unparalleled comfort for many.

“We found out all these little things about consumers’ wants and needs,” Lepage says. As the program expanded to markets around the world, such specialization became even more coveted because it addressed physiological differences among a global population. In men’s options, for example, MyJoys can accommodate golfers with feet that range in size from 4, extra narrow to 17, extra, extra wide.

FootJoy also has piqued consumers’ interest with unique offerings. To commemorate the 2012 Masters, the company made available a limited-edition, green sting-ray printed leather to make 200 pairs of the themed footwear. Ordering the Masters shoe has become somewhat of a tradition among avid MyJoys consumers, who’ve become devotees since 2008 when Zach Johnson donned a pair made of green caiman alligator printed leather.

Several other PGA Tour players have made MyJoys a staple in their wardrobes. Among the most notable, perhaps, is Bubba Watson, who won this year’s Masters wearing white and fuchsia-wave MyJoys.

After accommodating tour players and witnessing countless consumer requests from around the world, there’s little that surprises Lepage anymore. Still, she has been touched by personal tributes, like when a father stitches his daughters’ names on his shoes or a son adorns a MyJoys with a pink ribbon in memory of his mother.

She continues to watch “the ticker” at myjoy.com – which scrolls images of real orders as they’re placed – to see what consumers will concoct next. She’s left scratching her head as imaginations run wild, and sometimes, when they don’t.

Says Lepage: “I’ll see an all-white shoe, and I think, ‘Seriously?’ ”

As perplexing a choice as it may seem, Lepage appreciates the concept of individuality. After all, that’s why it’s called MyJoys.

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