Masters weekend broadcast nets 44.3M viewers
Monday, April 22, 2013
An estimated 44.3 million viewers watched all, or part, of the Masters weekend coverage – the second-largest audience for the tournament's final rounds in the past 12 years, according to CBS Sports.
The number of weekend viewers represented a 13 percent increase compared with 39.3 million viewers in 2012.
Sunday's final round, which produced a dramatic playoff victory for Adam Scott, attracted 37.4 million viewers – up 13 percent from 33.1 million viewers a year ago.
CBS reported that the third round was watched by 20.9 million viewers – up 19 percent from 17.5 million viewers in 2012.
According to Nielsen analysis, the viewers are defined as those who watched at least six minutes of Masters coverage.