Get Golf Ready adds business program
Monday, August 5, 2013
It’s no secret that golf and business mix well. In a new take on that partnership, the PGA of America is selling a program aimed not only at boosting participation, but
making corporate America’s workers more productive.
That’s the pitch for the Employee Talent Development Program, which tailors the golf industry’s primary learn-to-play initiative, Get Golf Ready, as a professional development offering to companies, large and small.
Earlier this summer, a handful of companies – including transportation giant CSX and document-management firm Lexmark International – began participating in the program that encourages employees to learn golf for team building and networking skills. Now, the PGA is officially rolling out the initiative to recruit more corporate clients. About 20 others are “in the pipeline,” according to Sandy Cross, director of women’s and new market initiatives for the PGA.
“This validates companies’ belief that golf has the ability to build new contacts and establish closer relationships,” Cross said. “They’re investing in their workers because, frankly, they know they’re going to get more back. They’re going to get more productive, longer-tenured employees.”
She said the program has resonated with companies, in part, because it provides them with another avenue to offer leadership development for women.
Typically, the PGA works with human-resources executives or sales leadership to enroll the company and direct its employees to a nearby golf facility that offers Get Golf Ready, which teaches golf skills and etiquette in affordable, group lessons.