TaylorMade unveils RocketBladez irons
Wednesday, January 23, 2013
The TaylorMade golf club family is expanding, as RocketBallz has a sibling for 2013 called RocketBladez.
On Oct. 23, TaylorMade president and CEO Mark King, speaking on a webcast, was to unveil the irons. Two versions – RocketBladez and RocketBladez Tour – will be sold. King contended that no substantial innovations have been made in the overalliron category since Ping began popularizing cavity-back irons almost 50 years ago . . . until now.
The foundation of the RocketBladez design is Speed Pocket Technology, which appeared this year in RocketBallz fairway woods and hybrids.
There is no doubt about the popularity of white-headed RocketBallz fairway woods.
TaylorMade says The Speed Pocket, which incorporates a flexible face, helped increase the distance produced by these woods.
Listening to King, it is clear that the science behind the RocketBallz fairway woods has been applied to RocketBladez. In other words, the Speed Pocket will work with the face to maximize distance.
Along with this, TaylorMade says that the RocketBladez irons produce a consistent carry distance and are not subject to hot spots that might produce irregularities in distance.
The Speed Pocket, visible on the sole of the iron, is 2 millimeters wide. TaylorMade says it flexes and rebounds at impact, increasing the speed of the face and providing a higher launch angle.
The Speed Pocket can be found in the 3-iron through 7-iron. The shorter irons and wedges do not have the Speed Pocket.
According to TaylorMade, the Speed Pocket is especially effective on impacts made low on the face. With long irons and mid-irons, most mis-hits by amateurs occur below the center of the face.
The technology is identical in the RocketBladez and RocketBladez Tour, although the Tour model features a slightly smaller head and a top line, toe and sole that are a reflection of TaylorMade’s Tour Preferred line of irons.
Sean O’Hair unveiled a set of prototype RocketBladez Tour irons at the Justin Timberlake event in Las Vegas, and other TaylorMade staff players have tested the irons.
An improved Inverted Cone Technology is used in the thin-faced irons to aid distance and consistency. The center of gravity is low and precisely centered in each head to produce repeatable results.
TaylorMade designers also have placed an external notch and internal notch on the iron hosel to promote easier bending of the stainless-steel head. A correct lie angle is essential, and these notches help simplify the process of fitting.