Complete coverage: 2013 PGA Merchandise Show
2013 PGA Merchandise Show: Equipment
Check out photos of on-the-course gear as seen at Day 2 of the 2013 PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.
2013 PGA Merchandise Show: Day 2
Images from Day 2 of the PGA Merchandise Show at Orange County Convention Center in Orlando, Fla.
2013 PGA Merchandise Show: Celebrities
A look at the lineup of celebrities seen on the floor at the 60th PGA Merchandise Show at the Convention Center in Orlando, Fla.
2013 PGA Merchandise Show: On the floor
A look at the scene on the floor at the 60th PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.
Photos: 2013 PGA Show Demo Day
Take a look at pictures from the 2013 PGA Merchandise Show Demo Day at Orange County National.
2013 PGA Show Demo Day - Instagram
Take a look at some Instagram photos from the PGA Merchandise Show Demo Day at Orange County National.
ORLANDO, Fla. -- The world's largest golf expo kicks off this week from Orlando, Fla. It's exclusively for industry professionals, but Golfweek takes you inside to get the latest news and a look at the hottest gear.
For our 2013 PGA Show landing page, click here.
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PGA Merchandise Show: Saturday
• FIRST LOOK, WILSON GOLF: Michael Vrska talks through three new items that Wilson Golf is putting in the marketplace in 2013. Video.
• FIRST LOOK, PING: Marty Jertson, a senior design engineer, talks about three new products for Ping in 2013. Video.
• FIRST LOOK, COBRA/PUMA: Tom Preece of Cobra/Puma Golf talks through three new products being put in the marketplace in 2013, including the AMP Cell driver. Video.
• FIRST LOOK, ADAMS GOLF: We sat down with Michael Fox of Adams Golf to talk about new products for 2013. Video.
• GOING MINIMAL: The minimalist footwear movement has gained another major advocate: FootJoy. The concept, which first gained popularity in running, preaches shoe design and construction that enables the foot to move as if it was essentially barefoot. Introducing FJ's M: PROJECT. Story.
• TAKING NOTICE: When Ogio decided to add abstract patterns to its color lineup, the company did more than splash some paint on a canvas. It got creative. New patterns for Ogio’s golf bag and golf bag travel products include patterns that require a double-take. Story.
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PGA Merchandise Show: Friday
• FIRST LOOK, NIKE: We sat down with Gidge Moody of Nike to talk about new products in 2013. Video.
• FIRST LOOK, CALLAWAY: Callaway's Alan Hocknell and Odyssey's Austie Rollinson break down three new products for 2013. Video.
• FIRST LOOK, TAYLORMADE: We visit with TaylorMade's Tom Olsavsky, Brian Bazzel and Paul English to talk about three new products for 2013. Video.
• FIRST LOOK, CLEVELAND GOLF: Brian Schielke and Jeff Brunski of Cleveland Golf introduce three products for 2013. Video.
• FIRST LOOK, TITLEIST'S PRO V1 & V1x: Matt Hogge breaks down the new Titleist Pro V1 and Pro V1x. Video.
• ALL ABOUT CONVENIENCE: Considering the short amount of time Garmin has been in the golf industry, just four years, the effect on the game is marked. Yardages now can be worn on a golfer’s wrist, which could be a good thing for pace of play. Story.
• 50 YEARS AND COUNTING: Ed Mitchell, maker of Steelclub loft and lie machines, became a club professional in 1962 and has attended somewhere in the neighborhood of 50 PGA Merchandise Shows. Story.
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PGA Merchandise Show: Thursday
• FIRST LOOK, TITLEIST: Steve Pelisek, General Manager of Titleist Golf Clubs, talks through three new products for 2013. Video.
• FIRST LOOK, MIZUNO: David Gregory Llewellyn, Golf Club R&D Manager for Mizuno, talks about three products being shown at the 2013 PGA Merchandise Show. Video.
• FIRST LOOK, BRIDGESTONE: Dominick Selfa of Bridgestone Golf introduces three lines of golf balls that the company is showcasing at the 2013 PGA Merchandise Show. Video.
• TIME TO GROW: LPGA legend Annika Sorenstam gave the keynote speech for the 2013 PGA Merchandise Show and had a clear message: We need to grow the game. Video.
• NEW WORLD RECORD: Long-drive champion Ryan Winther broke the Guinness World Records ball-speed record on Wednesday at the Golf Pride booth during the PGA Merchandise Show's Demo Day. Video.
• STAR SIGHTING, PART 1: Former Miami Heat star and current team executive Alonzo Mourning hit tee balls at the Nike Golf booth during Demo Day on Wednesday. Video.
• STAR SIGHTING, PART 2: Former Seattle Mariners and Cincinnati Reds star Ken Griffey Jr. spent time at the Nike Golf booth at Demo Day to show off his lefty swing. Video.
• STAR SIGHTING, PART 3: The Voice winner Javier Colon spent time at the Nike Golf booth to hit some balls, showing off his lefty swing. Video.
• NEW BALL: Titleist’s newest Pro V1 golf balls are ready to hit retailers’ shelves this week, promising more distance, softer feel and more durability in a tour-proven ball that already has won seven professional golf tournaments around the world. Story.
• UNKNOWN: While it's men's golf line has grown over the past few years, few people know that Under Armour also has a women's line, as it is green-grass apparel. UA is making moves to continue to grow the women's side of the brand. Story.
• TALKING BUSINESS: Two major golf personalities couldn’t be more alike . . . well, in some ways. Ian Poulter and Dottie Pepper were panelists for the PGA of America on Thursday at the 60th PGA Merchandise Show. Story.
• GROW THE GAME: Under the bright lights of the PGA Show’s big stage at the Orange County Convention Center, the theme of this week became apparent as Annika Sorenstam spoke: Find ways to grow the game. Story.
• NO HOLES? It might seem difficult to get excited about a golf belt, but how about a belt with no holes and that promises a better fit? NexBelt has created one. Story.
• SECRET'S OUT: Pete Bevacqua, 41, was announced as the PGA’s third CEO on Nov. 12. To avoid media attention, the search for his successor was conducted under the strictest of secrecy. Story.
• READY FOR PRIMETIME: The 60th version of the PGA Merchandise Show will be held Jan. 24-26, 2013. More than 41,000 golf industry professionals and 1,100 vendors from 75-plus countries are scheduled to attend. Story.
• REVIVAL: Backweighting will be seen in abundance at the PGA Merchandise Show. Sometimes called counterbalancing, backweighting is nothing new. It has been a part of the game for decades – clubmakers place lead or some heavy material in the butt end of the shaft to alter the feel and balance point of a club. Story.
• KEYNOTE ADDRESS: Annika Sorenstam opened the 60th PGA Merchandise Show with a grow-the-game message. Story.
• THE BUSINESS OF GOLF: Ian Poulter and Dottie Pepper discussed their golf business endeavors Wednesday on the PGA Show's main stage. Story.
• • •
PGA Merchandise Show: Wednesday
• BRIGHT IDEAS: Drivers – colorful and with lower spin – offer plenty of options for 2013. Story.
• Q&A: Marty Jertson is a senior design engineer for Ping. As a professional, he qualified for the 2011 and ’12 PGA Championships and was a star of the 25th PGA Cup in 2011. Story.
• NEW LANDSCAPE: For 2013, adjustable drivers dominate the landscape. For the first time, every major golf equipment manufacturer will showcase at least one adjustable driver at the PGA Merchandise Show, Jan. 24-26 in Orlando, Fla. Story.
• GOING XTREME: Callaway is introducing a driver - the Razr Fit Xtreme - and preaching a club-fitting philosophy that is different than driver developments from several other companies. Story.
• EXPANDING: The TaylorMade golf club family is expanding, as RocketBallz has a sibling for 2013 called RocketBladez. Story.
• NEW TITLEIST LINE: Titleist's new 913 driver has made an early appearance on Tour with the likes of Rory McIlroy, and now you will see more of the 913 fairway and hybrid line as well. Story.
• SEEING RED: The new adjustable VR_S Covert driver is the most distinctive club ever released by Nike Golf. The head is a deep red. The loft can be changed from 8.5 degree to 12.5 degree. Story.
• TRAVELS WELL: Clicgear's compact push carts are lightweight, brightly colored and easy to take on the road. Story.
• NOTHING BUT NET: Proadvanced practice golf nets comes in all shapes and sizes. Story.
• AFTER DARK: SNAG, a grow-the-game company, debuted a new glow-in-the-dark game during Demo Day. Story.
• FIRECRACKER: Kiwi Golf's Firecracker Tees are colorful accessories designed to improve accuracy. Story.