SNAG system expands with glow-in-the-dark game


SNAG, which stands for Starting New at Golf, is launching a new line of glow-in-the-dark products on display at Demo Day.

SNAG, which stands for Starting New at Golf, is launching a new line of glow-in-the-dark products on display at Demo Day.

WINTER GARDEN, Fla. – At first glance, the SNAG booth on Orange County National’s practice range looks like a child’s playroom. Oversized plastic golf clubs, velcro tubes and balls that look like they should be used for tennis instead of golf cover the ground. It’s all part of the grow-the-game strategy behind SNAG, which stands for Starting New At Golf.

SNAG is a first-touch learning system that is used as a progression. SNAG even has its own vocabulary. There are no holes, but rather velcro columns with a flag on the top called flag stickies. Users hit off a launch pad and use a launcher (in other words, a club).

“There’s a lot of psychology behind it,” sales administrator John Leighton explains. A course can be set up over a few yards, or over an entire practice range.

SNAG also can be used in a parks-and-recreation setting, assisted living facilities and after-school programs.

“You have to go grassroots to grow the game,” Leighton said.

The game is designed for potential players with ages ranging from “five to 105.” The idea behind the game, according to Leighton, is to teach the feel of golf with oversized equipment.

The SNAG system was invented about 12 years ago, but a new glow-in-the-dark version debuted Wednesday at Demo Day. Leighton hopes it could take off in places like college campuses or after dinner outings. A night version of the game just creates more opportunities to play.

“They have immediate success,” Leighton said of SNAG users. “This is the only teaching system I’ve ever seen for golf that a person can play in a matter of minutes.”

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