Matrix to expand hybrid shaft offerings
Monday, January 20, 2014
When Justin Rose won the U.S. Open in June, his driver shaft and his 3-wood shaft were from graphite shaft manufacturer Matrix.
Matrix is hardly a secret – in 2012, the Matrix Black Tie was the No. 1 driver shaft model coming out of TaylorMade’s custom department – but the victory by Rose substantially raised the visibility of the company.
For the record, his TaylorMade R1 driver (9.5 degree) was outfitted with a Matrix Ozik 6M3 Black Tie shaft, while his TaylorMade Rocketballz Stage 2 Tour HL 3-wood (16.5 degree) had a Matrix 7M3 Black Tie shaft.
In January at the PGA Merchandise Show, Matrix introduced the Matrix Flight System. The purpose of the Flight System is to help golfers match their games with the proper wood shafts (drivers and fairway woods). Consumers can choose among three launch profiles: low, mid and high.
Matrix has expanded the popular fitting scheme to its Altus hybrid shafts. Matrix, which has established itself as one of the most popular shafts on the PGA Tour in the hybrid category, has three new offerings:
Here is a guide to understanding their launch profiles within the Flight System:
- HM3 Black Tie: Low launch, lower spin;
- HQ3 Red Tie: Mid launch, mid spin;
- HX3 White Tie: High launch, low spin.
The Red Tie and White Tie models come in a full range of flexes, although the Black Tie pro-style shaft has neither a ladies flex nor a senior flex.
Taking a close look at the Flight System for hybrids, Matrix actually is offering four different Altus shafts. There is the classic Altus plus the three new models (Black Tie, Red Tie, White Tie).
The three new models rely on three different structures, and Matrix is betting that ordinary golfers will spend the time to be fit properly.
Said Chris Nolan, executive vice president of global operations for Matrix, “I hear a lot of amateurs say they don’t need fitting. They think fitting is intended primarily for tour players. Here’s what I tell them: ‘Those tour players could break par with a snow shovel and a rock.’ It is the ordinary golfers who need fitting the most.’ I know from experience they will hit better shots, and the game will be a whole lot more fun.”
Nolan maintains that everyday golfers are starting to understand the importance of finding the correct launch and spin characteristics.
“If nothing else, people remember things by color,” Nolan said. “So we’ve got Black Tie, Red Tie and White Tie. These shafts are distinctly different, and golfers definitely will see those differences when they go through a fitting session.”
It wasn't that long ago that hybrids changed the golf club landscape for many players, allowing them to be much more consistent on longer shots into the green. Now Matrix is telling the world that hybrids can be even better with a comprehensive lineup of Altus shafts.
The new Altus hybrid shafts will be available at retail by August 15. Retail cost will be $191 per shaft, if purchased in the aftermarket.