TaylorMade Lethal golf balls

TaylorMade is building a 120,000-square-foot golf ball manufacturing plant in Liberty, S.C., designed to improve production and generate savings, company officials announced Wednesday.

TaylorMade is building a 120,000-square-foot golf ball manufacturing plant in Liberty, S.C., designed to improve production and generate savings, company officials announced Wednesday.

The TaylorMade Lethal is the company’s new five-piece ball. Why does anyone need five different pieces (two cores, two mantle layers, an outer cover) in a ball? To maximize performance for different shots and different clubs, says Dean Snell, TaylorMade’s chief golf ball designer.

“I hear people say they don’t have the swing speed to get to the center of a five-piece ball,” he said. “The truth is that all golfers get energy to the core no matter what their swing speed is.”

Adds Snell: “Today’s clubs launch the ball higher. Headed into a new season, I tell every golfer it’s time to choose a ball and recalibrate distances.” MSRP is $45.99 per dozen.

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