SeeMore expands business, creates Putter Institute

SeeMore PTM 3 Black Stealth putter, available beginning April 2013.

SeeMore PTM 3 Black Stealth putter, available beginning April 2013.

SeeMore Putter is unveiling two putters for the 2013 golf season, and company co-owner Jim Grundberg is pursuing another venture that aims to bring together teachers and golfers to discuss and dissect putting.

At the Arnold Palmer Invitational, Grundberg outlined his pet project, called the SeeMore Putter Institute. His vision includes communication to be conducted online and in person. Information on this forum is available on the SeeMore website. Golf professional Pat O'Brien, SeeMore's global ambassador, is leading a team of SeeMore certified putting and fitting instructors who are involved in the project.

A highly regarded golf teacher, O'Brien was a close friend of three-time major champion Payne Stewart, who won his final major, the 1999 U.S. Open, with a SeeMore putter. O’Brien also has been instrumental in the putting success of 2007 Masters champion Zach Johnson, another SeeMore user.

What most golfers know about SeeMore is the red-dot method, called RifleScope Technology: Line up the black bottom portion of the SeeMore shaft between two white lines so the shaft covers the signature red dot on the heel. Once this is accomplished, the hands, arms, shoulders and eyes should be in proper alignment with the putter face.

There is, of course, much more to the SeeMore putting system. The purpose of SPI is to initiate and continue communication among golfers and instructors. Take a close look at PGA Tour players on the putting green: They might practice every day, but they rarely do it alone. They have incessant dialogue with coaches and observers.

Meanwhile, Grundberg has announced two new SeeMore putters – the PTM1 and PTM3 are manufactured totally in the United States and cost $175 apiece.

PTM stands for Precision Tour Milled, and SeeMore uses CNC machines to mill the face, sole, bore hole and all the Rifle Scope lines.

PTM1 is a blade style, familiar to golfers as the shape used by Stewart and Johnson. PTM2 is a mallet style. Both putters will be available at retail in April.

"When you add what's happening with the SeeMore Putter Institute, it's an exciting time for us," Grundberg said.

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