Vokey wedges to offer tour-level customization
Peek inside the golf bags of Titleist staff players such as Adam Scott, Webb Simpson, Jason Dufner and Geoff Ogilvy and you'll see Titleist Vokey Design wedges.
While these clubs often start off exactly like the wedges golfers can buy in stores, Vokey, Titleist PGA Tour rep Aaron Dill or one of Vokey's specially trained assistants usually puts a custom grind them for Tour players. Some players also like specific finishes and detail work done, too – making their short-game tools personalized statements of style and function.
But with the announcement of the Vokey WedgeWorks Hand Ground program, Titleist is now bringing such customization to amateur players. Starting June 19 – for $350 – consumers can get a raw steel, SM4-grooved, 58- or 60-degree Vokey wedge with M, T, V or E grinds that is built and assembled by the Vokey Tour Department.
According to Titleist, golfers will be able to extensively customize their wedges for improved performance and personal preference, including opting for a square toe, straighter or pre-worn leading edge, additional heel relief, a thinner or beveled top line and more.
Beyond performance, golfers can have custom stamping and any of 12 different paint fill applied to their clubs. Consumers, for example, will be able to mimic Adam Scott, who has his initials stamped in black on the club's toe, or Jason Dufner, who stamps his initials in white and has them "scattered" like snowflakes.
There also are several different shaft and grip options. And after the completion of each club, the grinder's initials and hosel code will be stamped into the hosel. (For example, a small "BV" will indicate that Bob Vokey worked on a club personally.) The expected turn-around time is two to three weeks.