PGA Tour seeks replacement for Legends of Golf
Wednesday, November 13, 2013
The PGA Tour remains optimistic that it will secure a new sponsor and venue for the Champions Tour's Legends of Golf tournament, said Ric Clarson, the Tour's senior vice president for market development. The event likely would have the same slot on the schedule, April 25-27.
After a change of leadership, Liberty Mutual this year chose not to extend the longest-running title sponsorship in golf. The tournament’s relationship with the Boston-based insurance company extended to 1978, pre-dating the creation of the Champions Tour.
“We’re deep in discussions with a couple sponsor prospects and are still optimistic we’ll have the Legends on the 2014 schedule,” said Clarson, the point man on Champions Tour title sponsorships.
The Tour has a “handful of attractive venues” in mind, he said, noting that a sponsor would have considerable input regarding course selection.
A continuation of the Legends would give the Champions Tour 26 events on its 2014 schedule. Asked how late it could be added, Clarson said, “We have mounted events with short ramp-up time in the past.”
If the Legends continues, it likely would have different eligibility requirements, at least in another year, he said. Invitations could be based more on career performance than on the previous year’s results.
The tournament, featuring a format of two-man teams, has been held at the Westin Savannah (Ga.) Golf Resort & Spa for the past 11 years.
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