Deal extends Sony Open sponsorship on Tour
Sony will continue to sponsor the PGA Tour's Sony open through 2018, the two said in a statement Wednesday.
Extending a sponsorship agreement that began in 1999 and is one of the Tour's longest running, the deal takes effect after the 2014 Sony Open to be held Jan. 9-12 at Waialae Country Club in Honolulu. Russell Henley won the 2013 Sony Open.
“In addition to supporting the charitable initiatives of the Friends of Hawaii, Sony has actively showcased its new products and technology at the tournament, uniquely adding to the fan experience," Tour commissioner Tim Finchem said. "We are delighted that Sony will continue these efforts through this new four-year commitment.”
The Tour said the tournament has generated $13 million for charities since it first was played in 1965.
“The blessing of financial resources to Hawaii charities is once again doubled by a tandem commitment from Sony Open charity partner, The Harry and Jeanette Weinberg Foundation, Inc.,” said Corbett Kalama, President, Friends of Hawaii Charities. “Additionally, valuable support from the State of Hawaii and Hawaii Tourism Authority leverages hours of Sony Open live television coverage,” Kalama continued. “This Sony Open showcase of our beautiful island home reaches a massive global audience each January, providing valuable top-of-mind promotional benefit for Hawaii's tourism industry."
– PGA Tour contributed.