Titleist 714 CB Irons
Titleist has announced that a newly updated version of the company's cavity-back irons for better players, the 714 CB, will be in stores starting on Nov. 8. The irons made their debut on the PGA Tour in June at the AT&T National at Congressional Country Club.
Although custom-shaft options will be available through special order, the 714 CB irons will come standard with True Temper Dynamic Gold shafts for $999.
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These irons are forged from 1025 carbon steel to enhance feel at impact. While the perimeter weighting of the classically-shaped cavity back design makes them more forgiving than their muscleback counterpart, the 714 MB irons, they are still intended for highly-skilled players.
"It's strange to say, but [pros] don't want something that's too forgiving," said Chris McGinley, Titleist's vice president of golf club marketing. "They want to be able to get that feedback and that workability."
McGinley says that for golfers who play professionally and those who contend for club championships, distance is not the main concern. So it's not the top priority for the 714 CB.
"For those guys, they still place a high value on workability and shot control," he said. "This is what they want."
The 714 CB heads are the same size as their predecessor's, the 712 CB, and they come with the same lofts. (The lofts of the new 714 AP1 and 714 AP2 irons have been strengthened by one degree.)
McGinley says that Titleist has given the 714 CB a straighter leading edge, and the edge itself has been made less sharp and comes from the factory "pre-worn." In addition, Titleist has made the sole more curved from the leading edge to the back of the sole. This curve, known as camber, helps to make the club work through the ground more easily – even on steeper swings that better players often create in order to produce a fade.
Titleist also designed the transitional portion of the heel area where the leading edge blends into the hosel (known as the par area) to be smoother and straighter so the hosel appears to flow more directly into the head.
Finally, Titleist subtly updated the cosmetics of the 714 CB by using both shiny chrome and brushed chrome.
Better players who demand feel and precision may like these clubs, but McGinley acknowledges that they are not for everyone.
"When it comes to these clubs," he said, "Our iron design guys like to say, 'Performance is not an issue, but your skill level might be.'"