Bridgestone to enter collegiate-licensing market
Monday, September 16, 2013
Little can match the fervor with which college sports fans cheer on their favorite teams. Now, supporters of select schools can display their school pride on Bridgestone golf balls.
The golf ball manufacturer, with operations in Covington, Ga., has entered into an agreement with 19 major colleges and universities to produce officially licensed team logo golf balls. School logos will be available on any model of Bridgestone golf balls through its custom logo department. The participating schools are: Alabama, Auburn, Clemson, Florida, Florida State, Georgia, Georgia Tech, Louisville, Louisiana State, Miami, Nebraska, Oklahoma, Ohio State, South Carolina, Tennessee, Texas, Texas A&M, West Virginia and Washington.
The move enables Bridgestone to tap a segment of the "more than 190 million college sports fans across the country," according to Corey Consuegra, the company's golf ball marketing manager.
Terms of the collegiate agreements were not disclosed.