Pinnacle Gold and Bling golf balls

Pinnacle's new golf balls

Pinnacle long has promoted the distance-enhancing qualities of its golf balls, but with the release of the new Gold, Gold Ribbon and Bling balls that will be in stores starting in October, the company is touting softness.

The Pinnacle Gold ball is designed using two pieces: a high-velocity, low-compression core housed within a soft ionomer cover. According to Pinnacle, the core delivers the horsepower off the tee while the soft core and cover material combine for better feel and control around the greens that players wouldn't ordinarily find in a distance-oriented ball.

The Pinnacle Gold is available in white and a high-visibility yellow. The Pinnacle Gold Ribbon ball, which is available in white, features a "running ribbon" to show support for the Susan G. Komen Foundation and raise awareness for breast cancer research. Both models cost $20 for a 15-pack.

For an even bolder look, Pinnacle is offering golf balls in "High Optix" colors aptly called, the Bling ($24/dozen). This two-piece, ionomer-covered ball is available in boxes that feature a 3-ball sleeve each of high-visibility white, pink, orange and yellow (12 balls total). Golfers also can choose a dozen-ball box of one color.

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