Adams New Idea irons
Monday, December 2, 2013
Golfers who are in the market for super game-improvement irons – clubs that are designed to maximize forgiveness and distance, especially for slower-swinging players – are confronted with many options at their local pro shops.
Adams Golf wants to simplify their selection with the New Idea irons. The company says its new offering gives mid- and high-handicappers more of what they're looking for.
"New Idea stands for our easiest hitting clubs," said Mike Fox, Adams' product line manager. The irons go on sale Oct. 15.
According to Fox, Adams' research of 50,000 6-iron fittings discovered that more than 80 percent of golfers with handicaps of 15 or higher typically mis-hit shots at least 1/2 inch toward the toe side.
With that in mind, Adams' designers focused on making the New Idea irons more forgiving on mis-hits.
They began by scrapping the concept of one homogenous set of traditional irons, electing instead to make the New Idea a composite set of the following: hybrid long irons (3-5), hollow-bodied mid-irons (6, 7) and extreme perimeter-weighted short irons (8-PW).
"We actually own a patent on the transition of using three different golf clubs to create one set," said Justin Honea, Adams' senior design engineer.
Swapping long irons for hybrid clubs, which have a lower center of gravity, should make it easier for higher-handicap players to get the ball airborne. But Fox and Honea say what really distinguishes the New Idea is the inclusion of strategically-placed slots in every club that are designed to create springier faces and deliver more distance.
The crown and sole of the New Idea hybrids feature the same, newly-designed vertical channels found in the new Adams Tight Lies fairway woods. The hollow-bodied mid-irons (6- and 7-irons) have channels in the topline, the sole and in the toe area, according to Adams, to enlarge the sweet spot and create more ball speed. The cavity-back short irons were built with slots in the sole and toe area.
"Basically, on the middle and short irons, you've got a 270-degree slot that wraps around the head," Fox said. "Since most people miss out on the toe, we're trying to create as much speed there on off-center hits as we can. Compared with our previous versions that didn't feature slots, our New Idea irons are getting 29 percent more ball speed on toe shots."
The stock shaft for the New Idea irons is Mitsubishi's new ultra-light Basarra Eagle; eight clubs with this graphite shaft costs $799. The Basarra Eagle is designed with a soft tip-section and a firmer mid- and butt-section to enhance slower, smoother swings, according to Mitsubishi. The New Idea irons also are available with True Temper Dynamic Gold Dynalite steel shafts for $699.
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