Full Swing VP Coleman focuses on accuracy

Full Swing is proud of its image quality, and vice president of sales and marketing Chad Coleman likes to focus on accuracy: "How real is it? How much is this like my outdoor game?"

Full Swing is proud of its image quality, and vice president of sales and marketing Chad Coleman likes to focus on accuracy: "How real is it? How much is this like my outdoor game?"

Chad Coleman, 36, is vice president of sales and marketing at Full Swing, which has been making state-of-the-art golf simulators since 1986. With golf balls hit into a screen, simulators are used for playing 18-hole rounds on famous courses. They also can be an invaluable tool for instruction. Full Swing simulators are pricey: $45,000 to $65,000 apiece. If you listen to Coleman, they are worth it.

“This is a process, not just a transaction,” said Coleman, who has a degree in information technology from Utah. “What you get is a turnkey operation – the enclosure, high-end computer, software platform, 15 to 80 courses (depending on the model), touch screen, high-definition projector, hitting screen, hitting mat, carpeting, tees, installation and training, phone and over-the-web support.”

Full Swing is proud of its image quality, and Coleman likes to focus on accuracy. “How real is it?” he asked. “How much is this like my outdoor game? That’s exactly what we pride ourselves in delivering – a totally realistic experience.”

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