TravisMathew takes its style back to California of the Sixties
Monday, January 12, 2015
TravisMathew goes for a California laid-back look when it comes to its clothing.
And what better way to exhibit its new 2014 spring collection than in a laid-back video?
The video features some of TravisMathew’s biggest names that wear the brand: Chris Kirk, Charley Hoffman, James Hahn, Patrick Cantlay and John Mallinger.
The video takes place in Carlsbad, Calif., with all five PGA Tour players. They are hanging out in a backyard taking some golf shots and then jumping into a pool. Then the team drives a 1960’s station wagon to the beach where the guys hit some shots into the ocean and hang out on the beach.
The players show the new collection in different outfits. This season, TravisMathew says it took inspiration from the “California of the Sixties, a decade when California was truly defining who it was.”
“This season we celebrate a time when suntans lasted all year long and the party never stopped – a wonderful time,” TravisMathew said in a release.