Titleist Scotty Cameron GoLo putters
Tuesday, February 25, 2014
ORLANDO – Scotty Cameron made the original GoLo putter, a mid-size mallet with a rounded shape, available to golfers about three years ago.
At the PGA Merchandise Show on Wednesday, Titleist announced GoLo has become its own family of putters. Four GoLo models are going to arrive in pro shops starting April 18, and golfers who like circular shapes and simple alignment systems should find these appealing.
All of the GoLo putters, which will cost $349, are milled from 303-stainless steel. They feature a single black alignment line and deep-milled faces, and they appear slightly asymmetrical at address. Cameron said that shaving material from the heel encourages a more inside-to-square stroke.
The sole plate is made from 6061-aluminum, which weighs much less than stainless steel. Cameron redistributed that saved weight to the back of the club for added stability, but made sure it would not be visually distracting.
The sole plate covers a chamber that Cameron said is filled with a rubber membrane. "I don't want it hollow," he said, "so there's rubber in here that we can change." The rubber membrane allows Cameron to adjust the sound, feel and vibrations created at impact.
Adjustable weight screws in the sole of each putter make it possible to optimize the club's swing weight based on the length. The GoLo 3, GoLo 5, GoLo 5S and GoLo 7 will be available in 33-, 34-, and 35-inch versions for right-handed players. The GoLo 5 also will be available for left-handed players.
The previous Select GoLo putter had a black finish, but Cameron gave these putters a chrome-like color he calls Silver Mist.
The GoLo 7 has the largest head and is identical to the original GoLo. The GoLo 5 is 10 percent smaller, and the GoLo 5S features a straight, near-center shaft with no visible offset. The heel-shafted GoLo 3 is the smallest of the four, with a pinched neck. It may remind some Cameron connoisseurs of the Del Mar design.
"We originally went out on Tour with the larger size," Cameron said, "and the guys said 'I really love the feel, but can you make it in a smaller size?' There's no right or wrong when it comes to putters. It's what you want to look at."
Being a car lover, Cameron based the GoLo's number system on the system used by BMW. "The 7-Series is the big, 5-Series is the mid and the 3-Series is the small, so I can remember what's what," he said.