Titleist Velocity golf ball

The Titleist Velocity golf ball is updated for 2014.

The original version of the Titleist Velocity ball debuted two years ago at the 2012 PGA Merchandise Show. It was the first all-new ball the company released in 10 years. Today the second generation Velocity was unveiled at the show.

As the name suggests, the two-piece Velocity is designed to deliver maximum distance on all full-swing shots. And after listening to the feedback of golfers, Titleist decided the goal for this updated version would be to maintain the length off the tee but give the updated model a softer feel and a slightly lower ball flight.

The trouble with making a golf ball feel softer is that it tends to make the ball slower, decrease spin and create a lower ball flight, said Bill Morgan, Titleist's senior vice president of golf ball research and development. To get around that challenge, Titleist modified the core of the Velocity and the cover pattern.

"We softened the compression of the core and put one of our new, modern-generation dimple patterns on it," Morgan said. "We went away from the old pattern that we had been using for close to 10 years and went to a new, spherically tiled, 328-dimple tetrahedral design."

According to Morgan, this combination did the trick and resulted in a ball that maintained the benefits of the old ball while meeting the goals set for the new one.

"We now have a ball that is a little lower in the air than the old one, but it's still a very long-flying and late-peaking product that produces outstanding distance and feels softer," Morgan said.

It can produce the same amount of distance because, while the new Velocity may not create the same carry distance as the old ball, it will come down on a shallower angle and roll out more.

The Velocity will be available with single (1, 2, 3, 4) and double digit (00, 11, 22, 33) orange numbers and have a suggested retail price of $26.99 per dozen.

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