GoPro learning the golf industry at PGA Show
Thursday, January 23, 2014
ORLANDO – GoPro’s roots trace back to the slopes and surf of action sports. But the company’s growing popularity has brought it to the floor of the PGA Merchandise Show, where GoPro representatives are looking to learn from the industry and leave their own mark.
“The way we want to go into any market … we want to do it in a super organic way. We don’t want to come in and say, ‘Hey we’re GoPro.’ We want to learn from the industry and what people already know about the industry,” social marketing manager Andrew Shipp said. “So being here this week and talking with teaching professionals and people that are core to golf is really important for us.”
GoPro features a line of portable cameras that are notably durable and easy to carry, giving it a niche in the action sport world. But Shipp said that the cameras have a place in the golf world as well.
“Teaching professionals can use it because our HERO3+ Black Edition can shoot up to 240 frames per second in standard definition and 120 frames per second in HD quality so you can really slow down and see the full swing,” Shipp said. “There’s also our GoPro: Golf edit (video) we published last year that is just like you and your buddies going out on the course and having a good time.
“It’s super durable, it’s waterproof, it’s impact resistant. So you can hit it with a club, throw it in the water, you can put it in the sand and it’s going to be really durable and fine so you can take cool photos and videos.”
Shipp’s hope is that golfers will use the camera to shoot videos and post them to social media sites, growing the company’s brand and the game of golf.
GoPro video can be seen frequently on Rickie Fowler’s Instagram account and is positioned next to Oakley at the PGA Merchandise Show, but Shipp said the company does not have any formal partnerships in the golf industry just yet.
The company offers a HERO3+ Black Edition ($399.99), HERO3+ Silver Edition ($299.99) and a HERO3 White Edition ($199.99).