Skechers ventures into the golf-shoe business
Monday, January 12, 2015
ORLANDO, Fla. – Skechers has been around for many years and is one of the biggest shoe brands in the world.
But the Manhattan Beach, Calif., company is just now breaking ground in the golf market. Having been in the athletic/performance shoe industry for three years now, the company wanted to expand into golf.
Skechers first came to the PGA Merchandise Show in 2013 to test the market and see how the company would compete, and officials came away thinking it would be worth a shot.
Since Skechers' running shoe is known as one of the best in the business, Gary Patrick, senior vice president of global advertising, and his staff thought it would be a good idea to start with the runners and get feedback on the shoe.
“Runners said they wanted it lightweight, stability, fashionable and affordable,” Patrick said. “And I believe we did that.”
That’s what the team tried to incorporate into Skechers' golf shoe.
The original model, the GoGolf, is wider in the toe area in order for the player to stay on his or her toes and not on the heel. The player is able to grip into the shoe, which will translate into the ground causing better traction during the golf swing.
The next evolution was the GoGolf Bioni.
In the next 30-45 days, the GoWalk2 golf shoe will be introduced for women. For Skechers, the GoWalk is the No. 1 athletic shoe in the U.S., and company officials hope that it will take off as a golf shoe as well.
The shoe looks fashionable and affordable and weighs only 9 ounces. The GoWalk2 will be priced at $70-$80. The original model, the GoGolf, is priced at $110. The GoGolf Bionic, built for stability, is $120.
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