Count on Tiger Woods to pick back up
Wednesday, February 12, 2014
When Tiger Woods signed a long-term contract extension with Nike Golf last year, it pretty much assured that Woods will spend his entire career with the Swoosh. Sure, Woods did not play very well in his 2014 debut at what had been his personal playground, departing Torrey Pines after three rounds. But we all know he’ll be back to his winning ways soon enough, with Sam Snead’s all-time PGA Tour victories mark (82) squarely in the crosshairs.
Woods, who is in Dubai this week, owns 79 Tour victories, so it’s only a matter of time. Last year, Nike Golf started working on a creative campaign that would accompany such a feat.
“We shared with him some of our plans a couple of weeks ago,” said Cindy Davis, president of Nike Golf.
She guarded that plan like a high-level state secret, but she did let slip that the number 83 “is a big deal.”
“We’re going to have a lot of opportunities to celebrate Tiger’s accomplishments in a way that only Nike can do with him,” Davis tells The Man Out Front.
Does she think Tiger will pass Snead this year?
“His track record suggests it could be the case,” she said.
We agree. Begin the countdown.
Editor's note: This story originally appeared in the Jan. 31 issue of Golfweek magazine; click here to subscribe.