Fashion

Fowler's new snapback cap from Puma Golf

One of six colors available in Puma Golf's Script Cool Cell Snapback Cap.
One of six colors available in Puma Golf's Script Cool Cell Snapback Cap. ( Puma Golf )

Monday, January 12, 2015

With being so hands-on in the design of his clothing and accessories, Rickie Fowler has been sporting a new snapback on the course these days.

In fact, he started wearing the new hats a tad bit early, said Jennifer Rust, director of merchandising for Puma Golf, but gave them the ultimate praise on Twitter.

The hats were supposed to debut at the U.S. Open; instead it was during the FedEx St. Jude Classic that Fowler introduced the golf world to the Puma Golf’s Script coolCell Snapback Cap.

And boy, are the hats a hit.

When Puma Golf designers first put different mocked hats in front of Fowler, the Snapback with the 3D embroidered Puma script logo on the front, was the first hat that attracted Fowler, Rust said.

The new Snapbacks, made from 100 percent polyester, were created with coolCell technology to keep the player’s head cool while on the course. It also wicks away sweat with a performance sweatband, while it also breathes well.

“It’s absolutely performance driven,” Rust added.

The hat is available in six colorways: gray/vibrant orange, turbulence, vibrant orange, white/navy, white/vibrant orange and black. Cost: $28.

Golfweek.com readers: We value your input and welcome your comments, but please be respectful in this forum.