Adidas Golf's new pure 360 golf shoe introduced
Monday, January 12, 2015
Adidas Golf has introduced a new line of footwear called the pure 360. It’s a part of the next generation of adipure footwear.
For the new pure 360, Adidas Golf designed their thinnest and softest leather combination. With innovative technologies, polyurethane was injected directly into a new puremotion outsole for cushioning and comfort. With this technology, it is aimed at allowing the foot and body to move in its natural movement from the ground up through the golf swing.
A new 360WRAP was designed to support the midfoot and heel. The redesigned thintech outsole features swing-plane traction and a new midfoot cleat for grip and stability.
Adidas Golf Tour staffer Dustin Johnson first played in the new pure 360 at the Hyundai Tournament of Champions in January.
“We’ve listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we’re confident will resonate with both Tour players and amateurs alike,” said Masun Denison, Director, Global Product marketing, Footwear at Adidas Golf.
The pure 360 is available now in four colorways: black/running white/samba blue; running white/silver metallic/slime; tan Brown/white/dark solar blue; and running white/running white/metallic silver for $250.