Volvik Lady 350 golf ball

Among the manufacturers who are aggressively marketing golf balls in an array of colors for U.S. golfers is Volvik.

The Volvik Lady 350 three-piece ball is intended for women with slow swing speeds. It is available in yellow and pink.

Like several other balls in the Volvik lineup, the Lady 350 features a Dual Core, a bismuth control layer and zirconium outer cover. The ball has a compression of 80.

The cover has 350 dimples. Because low trajectory is an obstacle faced by many women, the design and placement of these 350 dimples should help most women hit the ball higher.

Another important feature: The ball feels soft. There is nothing worse for many female golfers than to hit a ball that feels hard or clanky. The Lady 350 addresses that problem.

Cost: $29.99 per dozen.

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