Adams Golf has referred to itself as a “second shot company” while riding the success of two generations of Tight Lies fairway woods and a variety of hybrid models.
However, none other than Kenny Perry has emerged as a chief advocate in celebrating recent drivers produced by Adams. “Best driver by far I’ve ever used,” Perry said of his Adams Super LS driver (10.5 degree) after winning the 2013 U.S. Senior Open for his second consecutive senior major championship.
Now Perry has a new club, the 2014 XTD driver from Adams.
Justin Honea, senior director of research and development for Adams, makes several claims about the XTD: "This is the first driver with Cut-Through Velocity Slots. We have three of the slots in this driver. What we ended up with is maximum deflection across the entire face. Coupled with progressive-face thickness, we have what we feel is the best driver in golf.”
According to Honea, every XTD driver will be checked four times during the construction process for CT, or characteristic time. CT has replaced coefficient of restitution, or COR, as the reference point for spring-like effect in the faces of golf clubs.
The name was changed ...
There was a time when elite golfers wouldn't even think about carrying a hybrid.
But according to Mike Fox, Adams Golf's director of global product marketing, the average number of hybrids found in a PGA Tour player's golf bag now is 1.2. For 0-5 handicap golfers, that number increases to 1.5.
So when it came time to create Adams' next set of irons for better players – XTD Forged – one obvious question surfaced: "Why wouldn't you make a better-player's set with hybrids in them?" Fox asked.
The standard set of XTD Forged irons, which will be available Nov. 15, includes two low-spinning Adams DHy hybrids (3, 4), along with forged cavity-back (5-7) and muscleback (8-PW) irons.
But Adams aspired to do more than simply add hybrids to this set of irons.
"The goal was to make the faces faster, while at the same time making them easier to hit for accomplished players," Fox said.
Furthermore, he added, the new game-enhancing technologies essentially are hidden to meet the aesthetic demands of low-handicap players.
Adams actually fits four pieces of metal together to make the irons. The stainless-steel head is forged with two holes on the ...
Jimmy Walker won the first event of the 2013-14 PGA Tour season, shooting 66 on Sunday at CordeValle Golf Club to claim the Frys.com Open. Here is a complete list of the clubs Walker used to earn his first PGA Tour title.
DRIVER: Titleist 913D2 driver (9.5 degree) with an Aldila Rogue shaft
FAIRWAY WOOD: Titleist 913F (15 degree) with a Fujikura Motore VC8.2 TS X shaft; and TaylorMade SLDR (for final 36 holes)
HYBRID: Titleist 913Hd (18 degree) with a Fujikura Motore VC8.2 TS X shaft
IRONS: Titleist 714MB (3-9) with True Temper Dynamic Gold X100 shafts
WEDGES: Vokey Design SM4 (48, 54, 60 degree) with True Temper Dynamic Gold X100 shafts
PUTTER: Scotty Cameron Tour Rat putter
BALL: Titleist Pro V1
SHOES: FootJoy FJ Icon
GLOVE: FootJoy StaSof
Paul Casey brought a Nike Method prototype putter to the 2008 WGC-Bridgestone Invitational, marking the first time one of Nike's grooved-faced putters was put into play on the PGA Tour. In February 2010, the Nike Method putters arrived in pro shops, and now the company is extending the putter family to include four Nike Method MOD putters.
MOD is short for Modern Classics, which was the working name of the putter family at Nike Golf's research and development center in Ft. Worth, Texas. The new models will be available in November.
"The goal was to take classic styles that were successful in years past and putting a modern spin on them," said David Franklin, Nike Golf's master model maker. "Most putters were successful in their day for a reason, so we wanted to make them successful again and add more technology to them."
There are four putters that comprise the Method MOD family – MOD 00, MOD 30, MOD 60 and MOD 90 – and all of them should look familiar to golfers. Each number in the name corresponds to the toe-hang of the putter. For example, the MOD 00 is face-balanced so it has no toe hang, but ...
For accomplished players seeking equipment with forgiveness and the benefits of adjustability without resorting to what some consider high-tech shovels, Wilson Golf is rolling out an entire new family of clubs under its Wilson Staff banner.
The launch of the FG Tour M3 collection includes an adjustable driver – Wilson’s first – fairway woods, hybrids and irons. All of the M3 clubs are expected to be at retail in January.
FG Tour M3 driver
The adjustable driver is available in only one model and comes pre-set with a loft of 9.5 degree. But it can be altered in half-degree increments, varying loft from 8.5 degree to 11.5 degree. The deep-faced, 460-cc titanium head has an extremely thin crown, and the weight saved in its production allowed Wilson to add an adjustable weight system in the sole. Each driver comes with a 7-gram weight screwed into the bottom of the head. It can be replaced with one of two additional screws (3 grams and 11 grams).
“We want players to experiment, we want players to dial in their game,” said Michael Vrska, Wilson’s global director of research and development.
According to the company, a variable-thickness face helps to ...
Phil Mickelson often switches his metalwoods, and he exhibits no reluctance to do so at major championships or important team events.
He carried no driver on the first day of the Presidents Cup – using a 13-degree Callaway X Hot 3Deep off the tee – then on Day 2 played the new TaylorMade SLDR driver, reportedly with 9.5 degree of loft.
Harry Arnett, senior vice president of marketing for Callaway Golf, is well-versed in Mickelson’s experimental tendencies. “He has a very flexible contract, and from time to time he will try clubs from other companies,” Arnett said. “We understand this.”
Callaway has kept Mickelson in its fold, in part, by designing new clubs specifically for him. At this year’s Masters, Mickelson showed up with a low-spinning, small-headed 8.5-degree club called the Phrankenwood that he used off the tee.
Low spin is the newest theme for Mickelson and his metalwoods. The SLDR represents a new breed of low-spin drivers, and it offers a lesson for golfers: Any driver with less spin requires additional loft to achieve the proper trajectory and carry distance. For most golfers, low spin is counterproductive without high trajectory.
Said Tom Olsavsky, TaylorMade’s senior director ...
Bridgestone unveiled two prototype golf balls – both are four-piece construction with urethane covers – that Brandt Snedeker and Matt Kuchar put into play at the Presidents Cup.
Snedeker had been using the company's B330 ball while Kuchar had played the B330-S ball. But on Wednesday, Snedeker confirmed his use of a prototype during practice rounds this week at Muirfield Village.
The balls were not named, but sources at Bridgestone didn’t try to hide their identity. Snedeker played what will be introduced in 2014 as the new B330, and Kuchar played the new B330S.
"It's a little longer, spins a little more, and is a little softer. It's a really good ball," Snedeker told Golfweek, discussing the model he used.
Snedeker's B330 and Kuchar's B330-S models were released two years ago, and Bridgestone historically has released updates every two years.
Snedeker said that he has been practicing with the new ball for about a week and is comfortable making the switch on the eve of the competition.
Said Snedeker: "[It went] straight into the bag. Kuch, too."
Snedeker and Kuchar clearly have similar taste in equipment. Both golfers also use Bridgestone J40 Cavity Back irons and ...
Perhaps my voice is an echo from the Stone Age, but Apex is one of my all-time favorite golf names.
I was excited when I discovered that Callaway, despite selling the Ben Hogan brand to the Perry Ellis apparel empire, had kept the Apex trademark. And that excitement escalated when I heard Callaway was about to introduce a new forged iron called Apex.
What’s in a name? Oh, about a million memories.
I remember vividly the day I first saw an iron with the Ben Hogan name on it. It was the late 1950s. This golf club was hypnotic, with all the splendor and mystery of Excalibur the sword from Arthurian times. I felt I might be invincible if I could buy a set of these irons.
Invincible, as it turned out, was a huge overstatement, but this flirtation was the start of a lifelong golf affair with Ben Hogan clubs and later with the Apex name.
Apex was not the first Hogan iron. It came after Hogan had honed his clubmaking skills.
The first Hogan iron, from 1954, was called Saber. As the story goes, Hogan inspected an early shipment of these irons and was greatly displeased with ...
There is more than the usual amount of fanfare surrounding the new KBS Tour-V steel iron shaft. That’s because Phil Mickelson has been using the shaft in his Callaway X Forged irons (7-PW at the Open Championship and, more recently, 5-PW).
What’s more, three-time major champion Padraig Harrington is playing the shaft, and so are Scott Piercy and Paul Lawrie.
The Tour-V, also called Version 2 on the PGA Tour, is the latest from shaft designer Kim Braly. It will ship Nov. 1 and will sell in the aftermarket for $29.95 apiece.
In another significant development for KBS, Callaway had decided to make the Tour-V a stock steel shaft in the new Apex Pro iron that will be available in January. This points to a crucial perspective on shafts: Just because touring pros have success with various models doesn’t mean ordinary golfers can use them successfully. In fact, in some cases, these shafts are simply too strong for average players.
That’s not the case here, maintains Braly, who said: “This shaft can be used by golfers of all different kinds of abilities. Just try it and make up your own mind.”
Mickelson, Harrington, Piercy and ...
For years, Tour Edge targeted its products to value-minded golfers who refused to pay a premium for the latest and greatest gear. Then, in 2006, the company launched its Exotics brand with clubs boasting ultra-modern material and designs. They attracted a different consumer – for whom price was far less of an issue.
The more-expensive Exotics line is going strong, appealing to many accomplished players, and the company announced the November release of what easily could be described as its most exotic club yet: the limited edition Exotics CB Pro fairway wood.
The goal with the Exotics CB Pro was to create a fairway wood that would appeal to golfers who don't like the large-headed, driver-replacement style fairway woods that have proliferated the marketplace in recent years. According to Dave Glod, Tour Edge's founder and president, there still are many golfers who want the maneuverability and control that a smaller-headed fairway wood can offer.
At address, the 160-cc Exotics CB Pro looks like an old-school fairway wood favored by such traditionalists. It has a titanium face, a stainless-steel body and low center of gravity that Tour Edge says help the club produce longer, higher-flying shots.
While the head is ...
Mizuno's new MP-54 irons balance a classic forged look and modern design, including a milled pocket cavity for better trajectory control.
Mizuno's new MP-54 irons reflect a philosophy that the company has labeled “traditional aggressive." They look very much like traditional Mizuno forged irons, officials say, but add an element of forgiveness along with improved trajectory control.
The design emphasis for the MP-54 was to balance old-fashioned forged quality with modern technology. The MP-54 stresses forgiveness on off-center hits, and its milled pocket cavity is intended to enhance trajectory control. Yet from address, these irons look very much like the storied forged irons that have been produced by Mizuno for 80 years.
“The MP-54 is for players who have grown up on forgiving golf equipment but want a little bit more from their shotmaking," said David Llewellyn, Mizuno's golf club research and development manager. "It has all the forgiveness most modern players are used to, but with so much more feel and workability.”
The stock shaft for the MP-54 is the True Temper Dynamic Gold S300 steel shaft. The stock grip is the M-31 Mizuno grip from Golf Pride. The irons, which became available at retail this ...
Apex irons, the venerable name long linked to Ben Hogan Co., soon will be resurrected as a Callaway reincarnation.
Callaway Golf sold the Ben Hogan brand to apparel giant Perry Ellis in 2012, but it kept certain trademarks associated with Ben Hogan golf equipment, including Apex.
Now comes the new forged Callaway Apex iron, earmarked for the “distance forged iron” category.
The lofts of the Apex are stronger than those of traditional forged irons. However, the flight trajectory also is higher, thanks to the cavity-back design and the ultra-thin face made of 455 Carpenter steel. This is the same material used in Callaway’s X Hot fairway woods, which have gained a reputation for their length.
The face is welded into the iron and, at impact, the ball “seems to jump off the face but is very consistent in the distance it flies,” said Luke Williams, Callaway’s global director of woods and irons, insisting that the Apex has resolved the flaw of many thin-faced irons: lack of distance control.
Such advances and a bit of nostalgia have raised Callaway’s expectations for the new iron.
“Apex is a name that resonates with a lot of people,” Williams said. “There ...
FedEx Cup champion . . . and Piretti distributor
Henrik Stenson is vested in his Piretti putter in more ways than one. Not only did he make clutch putts with it throughout the FedEx Cup playoffs, he serves as the company’s Scandinavian distributor.
Piretti may sound Italian, but it’s a fictional name created by Mike Johnson, who started the putter company in 2008. His shop is located in Spring, Texas, where he makes high-end putters. (Most models cost $315, although a yet-to-be-released copper inlay version of Stenson’s putter will sell for about $950.)
Stenson has been using a Piretti putter since early 2011, and his current model is the Piretti Cottonwood II Prototype. It has the prototype designation because Johnson added a quarter-inch to the neck of the standard version, creating less toe hang and allowing Stenson to fully release the putter during the stroke. The Cottonwood II putter head weighs 365 grams, and the loft is 2.5 degree.
• • •
What’s in Stenson’s bag?
In addition to the Piretti putter, Stenson used the following gear during his dominant play down the season’s homestretch: TaylorMade SLDR driver (10.5 degree, with Grafalloy Blue X shaft tipped 1.5 ...
Golfers who are in the market for super game-improvement irons – clubs that are designed to maximize forgiveness and distance, especially for slower-swinging players – are confronted with many options at their local pro shops.
Adams Golf wants to simplify their selection with the New Idea irons. The company says its new offering gives mid- and high-handicappers more of what they're looking for.
"New Idea stands for our easiest hitting clubs," said Mike Fox, Adams' product line manager. The irons go on sale Oct. 15.
According to Fox, Adams' research of 50,000 6-iron fittings discovered that more than 80 percent of golfers with handicaps of 15 or higher typically mis-hit shots at least 1/2 inch toward the toe side.
With that in mind, Adams' designers focused on making the New Idea irons more forgiving on mis-hits.
They began by scrapping the concept of one homogenous set of traditional irons, electing instead to make the New Idea a composite set of the following: hybrid long irons (3-5), hollow-bodied mid-irons (6, 7) and extreme perimeter-weighted short irons (8-PW).
"We actually own a patent on the transition of using three different golf clubs to create one set," said Justin Honea, Adams' senior ...
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