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Bridgestone's booth at the 2014 PGA Show stayed consistently jam-packed, thanks to a revolutionary putter named True Balance and a new golf-ball formulation called Hydro Core technology.
Adding water to the core mixture via Hydro Core technology helped Bridgestone increase speed and decrease spin on its flagship line of B330 golf balls.
Four popular B330 balls from Bridgestone – B330, B330-S, B330-RX and B330-RXS – feature Dual Dimple Technology as well as larger cores and softer covers.
Fans of the Bridgestone B-330 RX, rejoice. The company introduced a new and improved version of the popular ball as well as an additional version, the B-330 RXS with improved spin characteristics around the green.
The Bridgestone E5 is for golfers seeking a ball with higher trajectory; the E6 is for players who want to hit the ball straighter; and the E7 is a distance ball.
Phil Mickelson says that the spin and control of the Callaway Hex Black Tour golf ball are superlative around the green -- and that he is driving the ball farther than ever.
Callaway Golf has announced that it plans to have the new, four-piece Hex Chrome+ golf ball in pro shops on April 19. It will be positioned as a tour-quality ball for mid- to fast-swinging golfers who want to maximize distance.
The Callaway Hex Hot has a slightly larger core than its cousin, the Hex Hot Pro golf ball, also a three-piece design. The Hex Hot Pro has a slightly larger mantle layer.
Here is a complete list of the clubs Patrick Reed used to win the WGC-Cadillac Championship.
Callaway's three newest golf balls, the Speed Regime family, are designed to excel in three different speed ranges.
Kevin Stadler came from behind to win his first PGA Tour event on Sunday after he shot a closing-round 68 at the TPC Scottsdale. Here's what he had in his bag at the Waste Management Phoenix Open.
Srixon's updated premium golf balls get a new dimple pattern and outer coating, along with an improved core.
Nike Golf's new tour caliber golf ball – the 20XI – is scheduled to hit retail stores by May 1. James Achenbach reports.
At the Hyundai Tournament of Champions, Nike’s Scott Brown played the new RZN Platinum golf ball, while Russell Henley used the new RZN Black ball.
Rory McIlroy spoke frankly at Nike's recent Innovation Unleashed event in Las Vegas -- as did Nike Golf president Cindy Davis.
The new Nike RZN golf balls come in four models: Black and Platinum are four-piece balls, while Red and White are three-piece balls.
The TaylorMade Lethal is the company’s new five-piece ball — featuring two cores, two mantle layers and an outer cover.
Designed with amateur players in mind, the TaylorMade Project (a) ball was built to stop faster on the greens.
The TaylorMade RocketBallz Urethane golf ball has a soft, high-speed core that is covered by a thin mantle layer and a cast urethane cover that features a 360-dimple pattern.
A new cover material on the TaylorMade Tour Preferred golf ball is designed to create more greenside spin and control.
A new dimple pattern makes the tried and true Titleist DT SoLo golf ball more playable in the wind.
Titleist debuted new versions of its NXT Tour and NXT Tour S balls Wednesday at the 2014 PGA Merchandise Show, with a focus on softening feel without sacrificing distance.
Pinnacle's new Gold, Gold Ribbon and Bling golf balls offer distance, softness and style for budget-minded golfers.
It wasn't smooth sailing Stillwater Cove for Jimmy Walker on Sunday, but the Texan was able to hold on and win the AT&T Pebble Beach National Pro-Am by one shot. Here's a complete list of the clubs that Walker used to win at Pebble Beach.
Titleist is now producing a pink-stamped, limited-edition Pro V1 golf ball.
Titleist’s newest Pro V1 golf balls are ready to hit retailers’ shelves this week, promising more distance, softer feel and more durability in a tour-proven ball that already has won seven professional golf tournaments around the world.
How many versions of the Titleist Pro V1 have been sold to the public, counting all changes and updates? Answer: Six, with a seventh version to be officially introduced in January.
Among the 12 Titleist ball users in the competition, there was a definitive answer to a familiar question: Pro V1 or Pro V1x?
Updates to the core and cover make the Titleist Velocity golf ball lower flying and longer off the tee.
The Wilson Staff Duo golf balls are designed to provide players with slow and moderate swing speed with all the distance they want, while at the same time providing soft feel greenside.
The Wilson Staff FG Tour is a soft, three-piece ball with a thin urethane cover.
For golfers who seek a combination of distance off the tee and short-game performance around the greens, Wilson offers the Staff FG Tour and the Staff FG Tour X golf balls in different compressions.