Apparel and Footwear

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November 26, 2013 | 12:41 p.m.

PHOTOS: 2013 Holiday Gift Ideas for Golfers

Cassie Stein
January 11, 2013 | 11:23 a.m.

Cobra Puma Golf adds Jesper Parnevik to its team

Golfweek Staff
Jesper Parnevik in his new Puma gear.
Jesper Parnevik in his new Puma gear.

Jesper Parnevik, who will make his PGA Tour season debut at the Humana Challenge next week, will be donning new gear when he takes to the first tee, as Cobra Puma Golf announced it had signed the 14-time winner to an apparel and golf-club contract.

“Cobra Puma Golf and Jesper Parnevik are a perfect match,” said Bob Philion, president of Cobra Puma Golf. “He has been a world-class performer and a pioneer of modern golf fashion on the global golf stage for over 20 years; making him the perfect blend of performance and style that Cobra Puma Golf embraces. We ...

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January 3, 2013 | 2:36 p.m.

Oakley adds Bubba Watson to its pro golf team

Golfweek Staff
Bubba Watson wearing Oakley's Fade Polo. Watson was added to Oakley's staff on Jan. 3, 2013.
Bubba Watson wearing Oakley's Fade Polo. Watson was added to Oakley's staff on Jan. 3, 2013.

Bubba Watson, the 2012 Masters champion, has joined Oakley Inc. to wear its performance golf apparel in 2013, the company announced Thursday.

“I’m proud to join their family because they love the game and they never stop pushing technology to make the game better," Watson said.

Oakley officials said Watson's distinctive style of play makes him an effective spokesman for the brand, which is bringing its action-sports heritage and technology to the golf category.

“He is a Masters champion who fuels excitement with amazing drives and unbelievable shot making, and his personality brings a whole new flavor to ...

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If there's a product that exemplifies what Oakley aspires to be in golf, it's the company's Cipher shoe.

At 260 grams, it is the lightest performance golf shoe in the marketplace, and it offers a sleek profile and a truly unique traction system. Rather than conventional plastic cleats, the Cipher features an outsole covered with thousands of Nanospikes.

"This material actually grips on to the surface of individual blades of grass," says David Ortley, Oakley's global director of footwear and accessories.

Combined with other traction elements that dig into the turf, he says, the Cipher offers ...

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Among shoe geeks the debate to label the latest trend in the market place as "spikeless," "hybrids," "lifestyle" or "alternative traction" likely will go unsettled.

But whatever it's called, one thing nearly is certain: Footwear, without replaceable cleats, will multiply rapidly.

Virtually every major manufacturer is racing to offer more footwear options that don't have conventional cleats and receptacles. Of course, demands of serious golfers and those who fret about slipping will ensure plastic spikes keep a place in the game, but shoes that feature traditional traction systems seem destined to shrink in number.

Indeed, rising interest in ...

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Today's golfers have unprecedented options when it comes to selecting footwear. From top-of-the-line, tour-caliber shoes equipped with every conceivable performance feature to models emphasizing light weight or versatility, manufactures are meeting consumers' needs.

Golfweek.com continues to highlight new offerings and give readers the opportunity to explore even more choices – either by brand or performance category – in the adjacent "Shoe Vault" widget. To enjoy golf in greater comfort and play better, invest the time to find the footwear that best suits your game.

• • •

Adidas Tour360 ATV

The skinny: As its name implies, the ATV – All-Terrain Versatility – is a shoe ...

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September 24, 2012 | 11:59 a.m.

Shoe Month: The man behind Tiger's TW '13

Tobie Hatfield is the mastermind behind the Nike TW '13 shoe.
Tobie Hatfield is the mastermind behind the Nike TW '13 shoe.

Tobie Hatfield remembers getting the message from Phil Knight.

"You need to give Tiger a call. He wants your help."

When your boss happens to be the co-founder and chairman of Nike and he asks you to lend a hand to one of the Swoosh's mega-stars, you hop to it.

Hatfield, however, wasn't fazed by the summoning to duty. As one of Nike's foremost shoe creators and director of the "Kitchen," the company's top-secret innovation lab, he'd been tapped before.

He created Michael Johnson's infamous "gold" spikes that propelled the sprinter to double gold ...

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Fred Couples wears Ecco shoes as one of its product endorsers.
Fred Couples wears Ecco shoes as one of its product endorsers.

The golf division of Ecco, a premium-shoe manufacturer based in Denmark, is celebrating its 10th anniversary this year.

But for many American golfers, at least, the brand wasn't necessarily a leader in "mindshare" – even though its among the top golf footwear companies in actual market share.

"We are not a marketing company," Jesper Thuen, Ecco's global manager for golf, says matter-of-factly. "We are first and foremost a shoe company. A multi-million dollar advertising campaign is not in our plans."

It may not have sought a higher profile, but Ecco got one anyway two years ago. That's when ...

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"Natural-motion" footwear transformed the running-shoe market. It could have a major impact in golf, too. Some examples (clockwise, from top left): Adidas Puremotion, Nike TW '13, Ecco Biom Hybrid and True Phx.
"Natural-motion" footwear transformed the running-shoe market. It could have a major impact in golf, too. Some examples (clockwise, from top left): Adidas Puremotion, Nike TW '13, Ecco Biom Hybrid and True Phx.

Rob Rigg is an avid golfer and long-distance runner, and he's combining his two passions in a most unusual way.

This fall, he not only will tackle the Portland Marathon in Oregon and the New York City Marathon in a span of four weeks, but he'll run the combined 52.4 miles wearing – drum roll, please – his golf shoes.

Call him crazy, but Rigg is out to prove a point and promote so-called "natural-motion" or "minimalist" golf footwear created by his start-up shoe company, True Linkswear. Inspired by a revolution in running that is advocating super-flexible shoes that ...

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Golfers may be a traditional bunch, but their tastes in shoe design are clearly changing, and their expectations for footwear performance never have been higher. Such developments have unleashed shoe designers to re-think what footwear could look like and how they should function.

The upside for golfers? A spectrum of choices, ranging from footwear with unprecedented versatility to shoes engineered primarily to tackle specific issues such as traction, movement, weight, stability or weather conditions.

In the coming weeks, Golfweek.com will highlight some options and give readers the opportunity to explore even more choices – either by brand or performance category ...

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September 12, 2012 | 10:47 a.m.

Shoe Month: MyJoys customizes style and comfort

MyJoys allows consumers to customize FootJoy shoes in more than 500,000 combinations of styles, colors and materials, including limited-edition leathers such as this green sting-ray print used to commemorate the 2012 Masters.
MyJoys allows consumers to customize FootJoy shoes in more than 500,000 combinations of styles, colors and materials, including limited-edition leathers such as this green sting-ray print used to commemorate the 2012 Masters.

As the overseer of MyJoys, the custom-design shoe initiative offered by FootJoy, Rita Lepage has pretty much seen it all.

Allow consumers to pick colors and design their own shoes, and creations that FootJoy’s professional designers never could have imagined – or probably would want – come to life.

At the 2009 Presidents Cup at Harding Park in San Francisco, Lepage witnessed golfers’ creativity in person. FootJoy had set up a jumbo monitor at a work station where fans in attendance could make magic. One man’s footwear vision involved a lime-green base, lime-green crocodile leather and lime-green patent accents.

“We ...

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BROCKTON, Mass. -- Ben Hogan had it wrong. The secret isn't in the dirt.

It's in the shoes.

Scoff if you want, but what I witnessed here – inside FootJoy's high-tech testing chamber, dubbed the "Shoe Box" – underscored that what golfers wear on their feet makes a difference. As in 10 yards or more.

Standing atop force plates that measure contact with the ground and strapped to sensors charting his swing in 3-D, Chris Kerr hit several shots with a driver in a golf course simulator – wearing FootJoy's top-of-the-line stability shoe, the XPS-1. When the FootJoy staffer repeated ...

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June 19, 2012 | 10:42 a.m.

Sponsorship

The Tommy Hilfiger Group entered into a sponsorship deal with the Golf Club at Chelsea Piers in New York City.
The Tommy Hilfiger Group entered into a sponsorship deal with the Golf Club at Chelsea Piers in New York City.

The Tommy Hilfiger Group, which relaunched its golf collection in 2011, has entered into a sponsorship deal with the Golf Club at Chelsea Piers in New York City.

The two-year agreement includes advertising placement for Hilfiger's Spring 2012 campaign, which features endorser Keegan Bradley. Other signage – including parking garage banners, elevator door wraps and tee-divider patches – are part of the deal as well.

In addition, club staff will be outfitted in Tommy Hilfiger Golf apparel and select merchandise will be sold in the New York Golf Center pro shop at Chelsea Piers.

The sponsorship continues Tommy Hilfiger's push ...

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March 29, 2012 | 3:04 p.m.

Major offering

MyJoys allows consumers to customize FootJoy shoes in more than 500,000 combinations of styles, colors and materials, including limited-edition leathers such as this green sting-ray print used to commemorate the 2012 Masters.
MyJoys allows consumers to customize FootJoy shoes in more than 500,000 combinations of styles, colors and materials, including limited-edition leathers such as this green sting-ray print used to commemorate the 2012 Masters.

For fans of the Masters Tournament, there's an endless array of Augusta-inspired merchandise, spanning from apparel to coffee cups to umbrellas.

But for those who think their collection is never complete, FootJoy is offering a commemorative shoe for the season's first major – custom-made no less.

Through the company's MyJoys design program, FootJoy is making available a limited-edition, green sting ray printed leather to make 200 pairs of the themed footwear. The shoes can be made in a variety of FootJoy models and range in price from $140 (LoPro Spikeless) to $310 (FJ ICON Sport with BOA) for ...

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January 26, 2012 | 7:37 a.m.

A big step

The spring apparel line from FootJoy.
The spring apparel line from FootJoy.

Considering the volatile nature of the golf apparel business, which companies often enter and leave just as quickly, it’s no surprise that FootJoy took its time deciding whether it wanted to be a part of it.

But after intense research, which amounted to a veritable “white paper” on the $1 billion wholesale apparel category, FootJoy made its call. With insight gained from 3,000 consumer responses and 314 one-on-one interviews with trade partners, FootJoy is confident there’s an opportunity to be had amid the chaos.

“It’s a fragmented category,” said Andy Jones, FootJoy’s vice president, gloves ...

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