Madden’s on Gull Lake, a 63-hole resort in Brainerd, Minn., has instituted walking green fees for all of its courses. It's a bit of a gamble because cart fees are an important revenue stream, but the resort is betting that the policy will generate new business.
Foresight Sports introduced the Head Measurement Technology simulator during the 2012 PGA Merchandise Show. The HMT uses stereoscopic cameras to deliver accurate club head data analysis. The image above is a picture of the data taken from one's swing.
John Gardner from The Villages in central Florida hits balls at one of the Bridgestone ball fitting stations during the final day at the 2012 PGA Merchandise Show. David Feherty is a spokesperson for Bridgestone.