April 9, 2013
In this picture: 2012 logo
To commemorate the season's first major championship, TaylorMade began designing a unique, Masters-themed logo in 2003 and putting it on golf bags, hats, club headcovers and other memorabilia that are given to staff players. In the beginning, the logos mimicked the badges patrons use to gain entry into Augusta National, but in recent years they've been designed with hidden symbols and meanings. Take a walk down Magnolia, er, Memory Lane in this gallery.