Stories by Ashley
Augusta State won its first NCAA Championship last weekend, and the team’s golf wasn't the only thing that stood out.
Zach Johnson shot a record-setting final round last Sunday to win the Crowne Plaza Invitational. The victory earned Johnson a piece of golf history – a tartan jacket.
USC and Purdue have both dressed in gold during the NCAA Women’s Championship this week.
What better way to give your clubs a little love than with a swanky head cover. If you’re in the market to crank up your bag a notch or two – I have just the ticket. And I am not talking about a new driver.
In the fashion world, what goes around comes back around. Little did we know that this applies to the game of golf, too.
Success is not something that happens overnight. But if there is a golf apparel company that has come close – Lija Golf and Linda Hipp are the ones.
As much as I urge you and tour players to wear bold, trendy and fashionable gear – please make sure you bring the game to match it.
Fila is back and stronger than ever with a fashionable and racy golf collection. I chatted with Nancy Robitialle, the head golf designer of Fila’s North American division, about the brand and what it has planned.
International Management Group must have had the champagne ready recently because its newest client, Matteo Manassero, signed with Polo Ralph Lauren.
The word “team” is commonly used to describe unity and togetherness. With this unity comes uniforms. Teams are distinguished by their colors and logos.
I chatted recently with Kris Wilson, CEO and founder of The Littlest Golfer children’s golf wear. Wilson gave me a behind-the-scenes look at the “mini” apparel industry and what it takes to keep children interested in the game. Cool clothing and accessories, perhaps?
Simon Cowell and Ryan Seacrest couldn’t be found, but a foursome of our favorite lady golfers – Brittany Lincicome, Meredith Duncan, Lisa Strom and Danielle Downey – showed plenty of talent last weekend. Why? To help a great cause and rub shoulders with a slice of Hollywood.
The Elizabeth McKay brand is something to think about for this summer. Elizabeth McKay has melded Palm Beach chic with the Nantucket classics.
Lorena Ochoa is leaving the game of golf for good. And I feel ripped off. Why? Because Ochoa just – and I mean just – broke out of her tomboy phase and brought a new feminine flair into her wardrobe.
I recently explored some golf apparel companies that are branching out into lifestyle-oriented wear. Check out the video . . .
Usain Bolt, Jamaica’s three-time Olympic gold medalist, schmoozed with the LPGA ladies last week at the Mojo 6 tournament in Montego Bay, Jamaica.
I am finally giving props to a well-deserved fairway fashion icon, Boo Weekley. He is one shot off the leader – Jim Furyk - at the Verizon Heritage at Harbour Town Golf Links in Hilton Head Island, S.C.
I spoke recently with PGA Tour player Webb Simpson. He has posted two top-20 finishes this season on Tour and told me about his fashion expertise.
Coming off of an exciting Masters weekend, I’m pleased to tell you that the fun is not over yet. This week, 16 vibrant and extremely fashionable women of the LPGA will tee off at the inaugural Mojo 6 tournament at Cinnamon Hill Golf Course in Montego Bay, Jamaica. If that isn’t fun, I don’t know what is.
While the green jacket remains hung in the Butler cabin, many players (Tiger included) seem to be getting in the right frame of mind – by wearing green!
My sincerest apologies if you have come to this blog for a Tiger-free breath of fresh air – you aren’t going to get it here.
says Adam Scott’s new wardrobe could be hinting to the identity of his next apparel sponsor.
Noticed anything lately about Adam Scott’s wardrobe?
Jean Reynolds is an LPGA rookie, a rising star and a Georgia grad. She recently signed with Bobby Jones apparel. I chatted with her about her new deal and fairway fashion.
I wasn’t sure what was better last week – Hee Kyung Seo blowing away the field by six shots at the Kia Classic at La Costa Resort in Carlsbad, Calif., or the fact that she is called the “Supermodel of the Fairways” in Korea. Both are equally cool.
I caught up with Greg Norman in January at the PGA Merchandise Show. Check out what he said about today’s trends on Tour.
Bay Hill… Babe Hill, there really is no difference this week at the Arnold Palmer Invitational in Orlando, Fla. With an assortment of tight-fitting polos, bright spring colors and some very fit men – it leaves the ladies no choice but to drool over more than just the pros’ golf games. All sound too good to be true?
It’s time to showcase the rising – and fashionable – stars in the game. Meet Karah Sanford, a 8-year-old from San Diego. According to her Web site, she won 25 tournaments last year, including the 8-and-under division at the San Diego Junior Amateur. She shot 66-65 on a par-58 course.
reports that golf gloves are no longer being overlooked by fashion designers.
One of the most overlooked pieces of golfing fashion is the glove. But the woman behind LilyBeth Golf is out to change that.
The return of Tiger Woods has been the talk of the town. Now, with a firm start date at Augusta National next month, I only have one question: What will he wear? Will we see a new and improved Tiger?
The CA Championship was an epic feat for Ernie Els. But it was also a coming out party for Charles Schwartzel.
This is big news, everyone. I think the fashion police are finally getting to our most frequent offenders, the players that haven’t always been the trendiest of the group. Yet, somehow, all the stars seem to be in alignment this week at Doral.
Now seems like a good time to mention a player that we have yet to write about in this blog, Erica Blasberg.
One of the icons of fashion – Barbie – has just turned 51 years old, and after all the beach houses and Corvettes, she’s finally headed for the fairways.
Do you conform your style according to how the week is going? For example: When you are at the top of the leaderboard, do you tend to spice it up a little?
Conventional wisdom says there is a tipping point that launches every trend and that just one person can be held responsible for the movement.
is excited about all the shades of pink the ladies are wearing in Singapore.
Hot pink, baby pink, striped pink – every kind of pink you could possibly imagine was splashed over the fairways at the HSBC Women’s Champion’s in Singapore on Thursday.
PGA Tour events generally follow the traditional rules of golf. Well, there aren’t technically any formal dress codes (except that you have to wear pants), but in the spirit of the game one tends to follow a certain etiquette.
A person’s appearance can speak as loudly as his or her words. Last week, millions watched Tiger Woods make his first public statement in three months. This was one time that Tiger needed to be dressed to impressed.
With the LPGA kicking off their season in Thailand, Ashley Crain explains why her predictions have not come true.
Finally, a moment we’ve been waiting for – the LPGA is back in action. This week the ladies will tee it up at the Honda PTT LPGA in Chonburi, Thailand.
reviews celebrity fashion at the AT&T Pebble Beach National Pro-Am.
I found a few noteworthy and not-so-noteworthy looks at the AT&T Pebble Beach National Pro-Am.
talks to a former classmate about how fashion factored into his first PGA Tour experience.
Imagine all the things that go through a golfer’s head at their first PGA Tour event: tickets, tee times and large galleries, not to mention the golf.
explains why she has a vested interest (that’s a fashion pun) in the Northern Trust Open.
At last! Our grandfather’s vests are making their way back to the top of the fashion style list this season.
Crowds will roar this week as four California boys duke it out at the Northern Trust Open in Pacific Palisades, Calif.
caught up with Travis Johnson, the man behind the Travis Mathew clothing line.
This year’s PGA Merchandise Show marks the three-year anniversary of a brand of golf apparel that has seen a swift rise in the golf industy: Travis Mathew.
Your look always begins with three basic necessities. So, while skimming the booths today at the PGA Merchandise Show I picked out the items that were truly worth writing home about.
The PGA Merchandise Show is a golf wonderland. This place is better than what any golf nut could ever dream.
Ashley Crain talks to PGA Tour player Chris Barlya about his fashion on and off the course.
The Champions Tour is getting a little spicier, all thanks to Fred Couples’ footwear.
Ashley Crain lists her top 5 Hots and Nots of women’s golf fashion for 2010.