Photo of Gene Yasuda

Gene Yasuda

Deputy Editor / Business & Multimedia

Gene Yasuda, formerly a business writer for the Los Angeles Times and the Orlando Sentinel, joined Golfweek in January 1998 as a senior writer to cover golf business, from tour operations to equipment manufacturing. Now, he is deputy editor/business & multimedia, and spearheads Golfweek’s special reports and oversees industry coverage. A Syracuse University alumnus, Yasuda is a die-hard ‘Cuse basketball fan. Born and raised in Queens, N.Y., he lives in Orlando with his wife and two children.
 
• First set of clubs: Ben Hogan Apex Edge
• Favorite golf memory: Taking my nephew, Riley, then 7, to an executive course in Los Angeles – The Lakes at El Segundo – for his first golf outing.
• Favorite golf course: Pacific Dunes
• Dream foursome: Steve Jobs, Lance Armstrong, Tony Dungy and me

Recent
Stories
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Tour lands NEC to back Latin American circuit

The PGA Tour Latinoamerica has gained NEC Corp. as an umbrella sponsor, a milestone deal underscoring the circuit's potential and the region's promise for golf and industry.

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Southwest Airlines, Adams create marketing alliance

Southwest Airlines and Adams Golf form mutually beneficial partnership to pursue their independent marketing objectives.

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A woman's touch: Johnson brings new perspective to USGA

Sheila Johnson, former co-founder of BET, now is a USGA Executive Committee member. She represents a potential catalyst who has the wherewithal to ignite interest among golf's most underrepresented constituents.

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Toy Box: Merrick enters winner's circle

John Merrick enters the winner's circle with Titleist and Phil Mickelson's search for a 3-wood continues in this week's Toy Box notes.

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FootJoy goes minimal with M:PROJECT

The minimalist footwear movement has gained another major advocate: FootJoy. The concept, which first gained popularity in running, preaches shoe design and construction that enables the foot to move as if it was essentially barefoot.

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Rounds up 6.1 percent through November '12

Rounds played in the U.S. increased 2.6 percent in November, helping year-to-date gains stay above 6 percent, according to the latest monthly figures.

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Nike Golf signs McIlroy as global athlete

In a global press conference from Abu Dhabi, Rory McIlroy introduced himself Jan. 14 as the Swoosh's next leading man.

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Preview: Building a foundation to grow the game

When PGA of America executives unveiled Golf 2.0 last year, they insisted their plan to increase participation would be different. Indeed, Golf 2.0 isn’t a single initiative, but a long-term strategy employing a variety of activities, each targeting different consumer groups.

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My Year in Golf: Gene Yasuda

Our Gene Yasuda reflects on a watershed moment in the industry's efforts to grow the game, golf's enduring appeal and capitalizing on a chance to fulfill the sport's growth potential.

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PGA Junior League Golf aims to attract youth

As a club manager for nearly 40 years, Dennis Johnsen has witnessed his share of grow-the-game initiatives. More often than not, he says, their hype outweighs their results.

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