Tour lands NEC to back Latin American circuit
The PGA Tour Latinoamerica has gained NEC Corp. as an umbrella sponsor, a milestone deal underscoring the circuit's potential and the region's promise for golf and industry.
Southwest Airlines, Adams create marketing alliance
Southwest Airlines and Adams Golf form mutually beneficial partnership to pursue their independent marketing objectives.
A woman's touch: Johnson brings new perspective to USGA
Sheila Johnson, former co-founder of BET, now is a USGA Executive Committee member. She represents a potential catalyst who has the wherewithal to ignite interest among golf's most underrepresented constituents.
Toy Box: Merrick enters winner's circle
John Merrick enters the winner's circle with Titleist and Phil Mickelson's search for a 3-wood continues in this week's Toy Box notes.
FootJoy goes minimal with M:PROJECT
The minimalist footwear movement has gained another major advocate: FootJoy. The concept, which first gained popularity in running, preaches shoe design and construction that enables the foot to move as if it was essentially barefoot.
Rounds up 6.1 percent through November '12
Rounds played in the U.S. increased 2.6 percent in November, helping year-to-date gains stay above 6 percent, according to the latest monthly figures.
Nike Golf signs McIlroy as global athlete
In a global press conference from Abu Dhabi, Rory McIlroy introduced himself Jan. 14 as the Swoosh's next leading man.
Preview: Building a foundation to grow the game
When PGA of America executives unveiled Golf 2.0 last year, they insisted their plan to increase participation would be different. Indeed, Golf 2.0 isn’t a single initiative, but a long-term strategy employing a variety of activities, each targeting different consumer groups.
My Year in Golf: Gene Yasuda
Our Gene Yasuda reflects on a watershed moment in the industry's efforts to grow the game, golf's enduring appeal and capitalizing on a chance to fulfill the sport's growth potential.
PGA Junior League Golf aims to attract youth
As a club manager for nearly 40 years, Dennis Johnsen has witnessed his share of grow-the-game initiatives. More often than not, he says, their hype outweighs their results.
