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Gene Yasuda

Deputy Editor / Business & Multimedia

Gene Yasuda, formerly a business writer for the Los Angeles Times and the Orlando Sentinel, joined Golfweek in January 1998 as a senior writer to cover golf business, from tour operations to equipment manufacturing. Now, he is deputy editor/business & multimedia, and spearheads Golfweek’s special reports and oversees industry coverage. A Syracuse University alumnus, Yasuda is a die-hard ‘Cuse basketball fan. Born and raised in Queens, N.Y., he lives in Orlando with his wife and two children.
 
 • First set of clubs: Ben Hogan Apex Edge
• Favorite golf memory: Taking my nephew, Riley, then 7, to an executive course in Los Angeles – The Lakes at El Segundo – for his first golf outing.
• Favorite golf course: Pacific Dunes
• Dream foursome: Steve Jobs, Lance Armstrong, Tony Dungy and me

Recent Posts



Title IX: An empowering transformation

says Title IX has transformed women's college golf, but its full impact on the game has yet to be witnessed.

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LPGA teams with Streetwear for apparel line

The LPGA has partnered with Boston-based Streetwear Inc., designating the company as an official licensee of LPGA apparel.

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FootJoy's offering: customized green shoes

FootJoy is offering a commemorative shoe for the season's first major - the Masters – and custom-made no less.

Nike teams with ‘movement’ expert, launches app

Nike Golf has partnered with the Gray Institute – a performance analysis and training entity – and launched a smartphone app to give consumers access to golf-specific fitness regimens.

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Canada’s Golf Town to acquire Golfsmith

Toronto-based Golf Town announced May 14 that it reached an agreement to acquire Golfsmith International Holdings Inc., creating the largest golf specialty retail chain in North America.

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Coalition touts golf’s impact before Congress

Gene Yasuda says We Are Golf makes a case touting golf’s economic and “green” contributions.

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Raven Golf Club engages families with programs

Gene Yasuda: Phoenix’s Raven Golf Club engages parents, kids with creative programs

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PGA chief Steranka to depart at end of '12

PGA chief executive Joe Steranka, who has championed industry collaboration and led efforts to grow the game, is resigning at the end of 2012, capping a 25-year tenure with the association.

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Callaway sells Top-Flite to Dick’s Sporting Goods

Citing a desire to concentrate on its core businesses, Callaway Golf announced April 4 the sale of its Top-Flite brand to Dick's Sporting Goods.

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RBC extends sponsorship of Canadian Open

Canada’s largest bank solidified its extensive investment in the PGA Tour, lengthening its title sponsorship of the RBC Canadian Open through 2017.

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Golf 2.0 bolsters player-development staff

Golf 2.0, the PGA of America-led initiative to grow the game, continues to build its field staff to help golf facilities in key markets attract players.

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FootJoy's offering: customized green shoes

FootJoy is offering a commemorative shoe for the season's first major - the Masters – and custom-made no less.

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Architects' society to award First Links grants

says the 'First Links' initiative holds the promise of pairing architects and golf courses to build beginner-friendly venues.

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Adidas Group to acquire Adams Golf for $70 million

In the latest round of industry consolidation, the Adidas Group, TaylorMade's parent, announced Monday it will acquire Adams Golf for $70 million.

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Callaway calls Brewer’s number

Known for grinding out market-share gains, Chip Brewer, Callaway's new CEO, has been charged to rejuvenate the iconic brand.

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Callaway hires Adams' Brewer as CEO

Hoping to regain its leadership position in the equipment marketplace, Callaway Golf Co. announced Feb. 27 the appointment of Chip Brewer as president and chief executive officer.

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