Photo of James Achenbach

James Achenbach

Associate Editor / Equipment & Technology

James Achenbach has been a newspaper and magazine writer from the day he left the University of Iowa. When Charley Stine founded Golfweek in 1975, Achenbach was working for a newspaper in Sarasota, Fla., and provided stories for Charley’s new magazine. In 1991, Achenbach joined Golfweek as a senior writer and later became an associate editor. He is a self-described golf equipment junkie.
 
• First set of clubs: Wilson irons and PowerBilt woods
• Favorite golf story: Any story about the personalities and eccentricities of ordinary golfers. The everyday golfer is the backbone of the game.
• Best golf shot seen live: The 434-yard drive hit by RE/MAX World Long Drive champ Jamie Sadlowski in the 2008 finals. There was no wind.
• Best interview: JoAnne Carner. Never has there been a Hall of Famer who was so candid, witty, emotional and freewheeling.

Recent
Stories
Tease photo

Cobra eyes wedge market with Tour Trusty

Building off its Trusty Rusty wedge heritage, Cobra Golf aims to become a bigger player in the category with an extensive line of Tour Trusty clubs.

Tease photo

Toy Box: Woods changes driver shaft

Tiger Woods didn’t need his driver much at The Players, but to better tackle a tight TPC Sawgrass course, he switched to a heavier driver shaft for greater accuracy.

Tease photo

Toy Box: Rookie Ernst wins with Ping

Derek Ernst, the rookie winner of the Wells Fargo Championship, had 14 Ping clubs in his bag. He followed fellow Ping staff player Billy Horschel, who won a week earlier in New Orleans.

Tease photo

MPC to re-launch Loomis graphite shaft

Meyer Performance Composites is preparing to re-launch the Loomis graphite iron shaft, which enjoyed its hey-day in the mid-1990s when it boasted Greg Norman and Davis Love III among its users.

Tease photo

Cobra to produce limited-edition U.S. Open driver

A limited-edition Cobra AMP Cell Pro driver will be made to commemorate the U.S. Open. Cobra plans to sell 600 beginning June 1.

Tease photo

Titleist to offer Scott's TVD-K as custom option

Adam Scott won the Masters using a 60-degree Titleist wedge with 10 degrees of bounce. Titleist will now offer that model through custom offerings at Vokey WedgeWorks.

Tease photo

Adams, Tour Edge irons blend performance, price

The Adams Super S and Tour Edge Exotics XCG6 irons may never be used by touring pros, but they're designed to deliver high performance for amateurs. And they're affordable.

Tease photo

Toy Box: Horschel wields Pings for first Tour victory

After earning three consecutive top-10 finishes leading to the Zurich Classic of New Orleans, Billy Horschel finally broke through and won his first PGA Tour event.

Tease photo

Rife re-emerges with new products

Since acquiring Rife in 2012, new owner and president Ben Zylstra has been busy developing products and a brand identity: He wants the company to be known as a manufacturer of putters that look like pieces of art.

Tease photo

Toy Box: Scott proves clutch with Cameron prototype

Adam Scott delivered two pressure-packed putts on Sunday – one that earned him a spot in a playoff, the other a Masters title – courtesy of a new Scotty Cameron putter.

More stories