Behind the team of Frank Firman, Greg Cesario, Pete Roberts and Joe Ryon, TaylorMade became the first team to win the Industry Cup title since Golfweek took over the event four years ago.
Titleist engineer Grant Martens is 150 pounds soaking wet, but managed to win the Long Drive competition at the Industry Cup at Oak Creek GC in Irvine, Calif.
Rory McIlroy spoke frankly at Nike's recent Innovation Unleashed event in Las Vegas -- as did Nike Golf president Cindy Davis.
Wilson designs its irons in three categories: Feel, Control and Distance. The Wilson Staff C 100 is the centerpiece of the Control category.
Big Bertha is back. Callaway Golf will use the famous name for two new drivers and a line of fairway woods for 2014.
The Wilson Staff D 100 ES, a long-distance combination set of irons and hybrids is being introduced because a distance-producing 6-iron doesn’t mean much if a golfer isn't hitting the center of the face.
The Nike VRS Covert Forged irons are the company's first forged iron with its high-speed NexCOR face, which Nike says uses variable face thickness to amplify trampoline effect.
Nike Golf’s Mike Taylor listened to countless touring pros as they explained what they liked and wanted in wedges while he developed the VR X3X Toe Sweep and VR X3X Dual Wide Sole.
Nike, with its new VRS Covert 2.0 fairway woods and hybrids, has adapted the same Fly-Brace design principle that is used in the new VRS Covert 2.0 drivers.
In shadowing Rory McIlroy and putting guru Dave Stockton at a Nike promotional event, our James Achenbach heard one major topic of conversation: putting.
Nike's 2014 VRS Covert 2.0 driver might not look much different on the outside, but its new Fly-Brace technology in the hollow internal cavity gives the clubhead a new stiffness that the company feels is a good thing.
The new Nike RZN golf balls come in four models: Black and Platinum are four-piece balls, while Red and White are three-piece balls.
OHL Classic winner Harris English's Ping G15 driver was broken en route to Malaysia in October – so he won at Mayakoba with Billy Horschel’s backup G25.
Henrik Stenson’s victory on the European Tour was the eighth worldwide for a player with a SLDR driver.
Harris English, Henrik Stenson, Adam Scott and Wen-Chong Liang won this week using Titleist golf balls.
A couple of quick notes on equipment from the pro tours this week, including Odyssey putters and Aldila shafts.
John Solheim, Ping’s president and chief executive, joins his parents, Karsten and Louise Solheim, as members of the the Arizona Golf Hall of Fame.
John Senden used a new TaylorMade putter while contending on Tour; players are quickly turning to new Nike drivers and balls; plus more in this week's Toy Box short shots.
Chris Kirk’s victory gave the new Tour Edge Exotics CB Pro fairway wood its first victory.
It was a huge weekend for Titleist, as staff members Adam Scott and Victor Dubuisson won on different continents with all-Titleist bag configurations.
Chris Kirk carried a mixed bag of mostly Callaway clubs during his win at the PGA Tour’s McGladrey Classic.
Any discussion of Callaway Golf’s new family of clubs revolves around the word hot -- it's even in the name of the new Callaway X2 Hot lineup of drivers, fairway woods, hybrids and irons.
Callaway's new X2 Hot and X2 Hot Pro drivers are all about ball speed, with a face 4 percent larger than the previous model without adding weight.
Callaway Golf’s new Apex Pro iron, available Jan. 17, is a thought-provoking iron that surely will generate plenty of discussion among skilled golfers.
One of TaylorMade’s goals is to convert golfers – touring pros and amateurs – to higher lofts with the SLDR driver. The most recent example: Dustin Johnson won the WGC-HSBC Champions with a 10.5-degree SLDR driver.
Our James Achenbach reflects on the Re/Max World Long Drive Championship, won by Tim Burke on Oct. 30 at Las Vegas Motor Speedway.
Tim Burke of Orlando, Fla., hit a 427-yard drive Wednesday night to defeat favorite Joe Miller of London and claim the winner-take-all $250,000 first prize in the Re/Max World Long Drive Championship.
The Open Division finals of the RE/MAX World Long Drive Championship will be held this evening, Wednesday, Oct. 30, from 6-8 p.m. PDT.
The RE/MAX Long Drive Championship begins Oct. 30 in Las Vegas Motor Speedway, and Golfweek Senior Writer James Achenbach explains five myths about long driving.
Golfweek has learned that Tom Olsavsky, director of product creation at TaylorMade Golf, has agreed to replace Tom Preece as vice president of research and development at Cobra Puma Golf.
As Rory McIlroy and Tiger Woods engaged in a head-to-head exhibition match in Haikou, China, the big news for gearheads was that McIlroy was playing with a new Nike driver and new Nike ball.
In gaining his third PGA Tour title, Ryan Moore used clubs from four different manufacturers and a ball from a fifth; plus bags from Suzann Pettersen and Gary Woodland.
Cobra Puma Golf president Bob Philion is widely regarded as one of the rising young stars in the golf industry at age 41.
There wasn’t much of an offseason for touring pros in 2013, but Ernie Els is experimenting with new golf equipment just like he might in the longer offseason of years gone by.
TaylorMade, with its new line of SLDR drivers, fairway woods and hybrids, has taken the traditional perception of loft and altered it substantially.
Jimmy Walker recently took half an inch off his driver to tighten his dispersion; also a look at other driver shafts in wins last week, as well as a couple of putter notes and more in our Toy Box.
The Cobra Baffler is an iconic name, forever linked with a utility club that could be hit from virtually any lie. But its legacy soon will expand to an entire family of clubs.
If it seems as if Art Sellinger has been around forever, that's because he has, more or less. Sellinger, 48, won the National Long Drive Championship in 1986, the beginning of a long-drive career that included the '91 title and never stopped expanding.
Phil Mickelson has no qualms switching clubs. Case in point: At the Presidents Cup he carried no driver on the first day, using a Callaway X Hot 3Deep off the tee, then on Day 2 played the TaylorMade SLDR.
In recent decades, two dominant figures have emerged in long driving, both from Alberta, Canada, and both bombers of the highest order.
Bridgestone staff players Brandt Snedeker and Matt Kuchar used unnamed prototype golf balls at the Presidents Cup; the manufacturer didn’t try to hide their identity.
Apex irons, soon to be revitalized by Callaway, have a rich history that dates back to Ben Hogan's clubmaking days. The brand's legacy is a long line of Apex models and memories for those who played them.
The new KBS Tour-V shaft touts tight dispersion and already has won the support of Phil Mickelson and Callaway, which will make it the stock shaft for the Apex Pro irons.
Having won the main, senior and super-senior titles in the World Long Driving Championship, Mike Gorton says big hitters by their nature must be more accurate than others.
Tom O’Toole Jr., nominated to become the next president of the U.S. Golf Association, has gone out of his way to increase the transparency and effectiveness of golf’s governing body in the U.S.
Fred Hooter, 70, lives in Auburn, Ala., where he amazes golfers young and old with his tee shots. Just about everybody hits it shorter than this septuagenarian. PGA champion Jason Dufner, also an Auburn resident, is lucky to drive it within 50 yards of Hooter.
Mizuno's new MP-54 irons balance a classic forged look and modern design, including a milled pocket cavity for better trajectory control.
David Mobley, 48, also is one of a few long drivers able to make this claim: He supports himself entirely through long driving.
Resurrecting the venerable Apex name, Callaway is unveiling irons designated as the company's premier entry in the 'distance forged' category.
In the beginning, many long-drive fans cheered him wildly yet didn’t even know his name. He was “The Beast,” and that was enough. Sean “The Beast” Fister is now 51 and has undergone four back surgeries in the past three years. Incredibly, he still competes.