Back to profile

James Achenbach

Stories by James

Tease photo

Cobra tour rep comes to Fowler's rescue at The Players

Cobra Golf tour rep Ben Schomin comes to Rickie Fowler's rescue at The Players

Cobra Golf tour representative Ben Schomin flew across country Saturday evening to replace Rickie Fowler's damaged 8-iron before the final round of The Players Championship.

Tease photo

Q&A: David Abeles, TaylorMade CEO

Q&A: David Abeles, TaylorMade Golf CEO

David Abeles was recently named chief executive and president of TaylorMade-Adidas Golf, and caught up with Golfweek for a Q&A.

Tease photo

Rose rallies for Golfweek Senior victory

Jerry Rose rallies for Golfweek Senior victory

Amateur Golf Jerry Rose rallies for Golfweek Senior Amateur title at the 54-hole event in La Quinta, Calif.

Tease photo

Lengthy considerations: How to hit the ball further with a driver

Lengthy considerations: How to hit the ball further with a driver

Golf equipment driver length can determine how far a player can hit the ball and depending on ball contact is made in the sweet spot.

Tease photo

Putter designers are the artists of the industry

Putter designers are the artists of the industry

Golf equipment putter designers such as Scotty Cameron and Austie Rollinson are the true artists of the golf industry.

Tease photo

Hank Haney says clubhead swing speed is key part of game

Tiger Woods' former coach Hank Haney says clubhead swing speed is key part of game

Golf instructor Hank Haney, former coach of Tiger Woods, says the speed of the clubhead determines a player's potential in the game.

Tease photo

Spieth’s success built on familiarity with clubs

Masters champion Jordan Spieth’s success built on familiarity with Titleist golf equipment

Masters champion Jordan Spieth rarely tinkers with the Titleist equipment in his golf bag.

Tease photo

Augusta's best defense at the Masters found on the greens

Hole locations Augusta's best line of defense against PGA Tour players at the Masters

Difficult hole locations are Augusta National Golf Club's best line of defense against PGA Tour pros at the Masters.

Tease photo

Masters champions made on back nine at Augusta National

Masters champions made on back nine at Augusta National

Many Masters have been decided on the back nine at Augusta National – those won by Gene Sarazen, Jack Nicklaus and Charl Schwartzel, among them.

Tease photo

'Big Three' get things started at 2015 Masters

'Big Three' get things started at Augusta National for 2015 Masters

Gary Player outdrove his Big Three friends Jack Nicklaus and Arnold Palmer to start the 2015 Masters at Augusta National.

Tease photo

Mementos from champions preserve Masters history

Mementos from champions preserve Masters history at Augusta National

Learn more about the Masters historic clubs from Tiger Woods, Ben Crenshaw, Bubba Watson and Marry Mize after donating a club to Augusta National.

Tease photo

Equipment lessons from the Tour vans at the Masters

Equipment lessons learned from PGA Tour vans at the Masters at Augusta National

Equipment lessons can be learned from the PGA Tour vans at the Masters.

Tease photo

Watson's green jacket tour among Masters press conference highlights

Watson's green jacket tour and Phil's swing training among 2015 Masters media sessions highlights

The 2015 Masters media sessions included interviews with Tiger Woods, Phil Mickelson, Bubba Watson, Jordan Spieth and Rickie Fowler at Augusta National Golf Club.

Tease photo

Masters champ Bubba Watson given solid gold Ping putter

Masters champ Bubba Watson given solid gold Ping putter at Augusta National

Masters 2014 champion Bubba Watson given solid gold Ping putter Tuesday at Augusta National.

Tease photo

Hanzel adds overdue Florida Azalea Senior title to resume

Doug Hanzel adds overdue Florida Azalea Senior title to resume

Doug Hanzel is widely regarded as one of the most skilled senior amateurs in the world, even though he plays just “10 or 12” senior amateur tournaments each year. On March 15, he won the Florida Azalea Senior.

Tease photo

History lesson: Equipment through Golfweek's 40 years

Equipment through Golfweek's 40 years provides a history lesson

In the past 40 years, gains in equipment and technology have helped shape a new area.

Tease photo

Living the dream: 40 years of storytelling at Golfweek

Living the dream: 40 years of storytelling at Golfweek

From humble beginnings in a Florida garage to national coverage of the game’s biggest events, Golfweek celebrates 40 years of storytelling.

Tease photo

Meet Dean Knuth, the man behind the High Heat driver

Meet Dean Knuth, the man behind the High Heat driver

Designers who specialize in putters and wedges often find themselves in the club spotlight. Scotty Cameron and Bob Vokey, for example, have secured their territory in the worldwide golf vocabulary. Enter Dean Knuth.

Tease photo

Watson shares thoughts on parenting, mentoring

Bubba Watson shares thoughts on parenting, mentoring at Northern Trust

Speaking at Riviera Country Club, Bubba Watson shared his joy in being a dad for a second time and in influencing children beyond the ropes who might need a little encouragement.

Tease photo

Ishikawa gains feel with new Secret Grips

Ryo Ishikawa gains feel with new Secret Grips at PGA Tour's Northern Trust Open

Ryo Ishikawa installed Secret Grip counterbalanced grips on every club in his bag except the putter on the eve of the Northern Trust Open at Riviera Country Club.

Tease photo

Ryan Moore shows up at Riviera with Parsons Xtreme Golf driver

PGA Tour pro Ryan Moore shows up with Parsons Xtreme Golf driver at the Norther Trust Open at Riviera

The development of Parsons Xtreme Golf added another chapter Tuesday when Ryan Moore showed up on the Riviera Country Club practice tee with a new PXG driver.

Tease photo

Aldila's Rogue shaft becomes widely popular on PGA Tour

Aldila's Rogue Shaft becomes widely popular on PGA Tour

Why has Aldila's Rogue shaft become popular on the PGA Tour? Victories by PGA Tour players using a Rogue driver shaft total 14. Our James Achenbach explains more.

Tease photo

In the bag: Jamie Sadlowski, Colombia Championship

What's in the bag: long-drive golfer Jamie Sadlowski at Web.com Tour's Colombia Championship

Long-drive golfer Jamie Sadlowski is playing this week's Colombia Championship on the Web.com Tour. Here's a look at what's in his bag for the tournament in Bogota, Colombia.

Tease photo

PGA Tour pros seek feel with lighter wedge shafts

PGA Tour pros seek more feel with lighter, softer wedge shafts at Farmers Insurance Open

Many PGA Tour golfers at the Farmers Insurance Open, such as Brooks Koepka, are opting for lighter, softer wedge shafts in order to gain more feel around the greens.

Tease photo

Dustin Johnson adds new driver, fairway wood in Tour return

Dustin Johnson adds new TaylorMade driver, fairway wood in PGA Tour return

Dustin Johnson showed up on the range Tuesday morning at Torrey Pines with a new TaylorMade AeroBurner driver and new AeroBurner 3-wood in his bag.

Tease photo

OnCore MA 1.0 golf ball offers unique design

OnCore MA 1.0 golf ball offers unique design

The new OnCore MA 1.0 golf ball is unlike anything else in the golf marketplace. It has a hollow metal core, which allows some of the weight to be redistributed toward the perimeter of the ball.

Tease photo

Hollow irons trend upward at PGA Show

Hollow irons trend upward at PGA Merchandise Show

One of the themes of the 2015 PGA Merchandise Show was hollow irons, which have a hidden interior cavity much like hybrids, fairway woods and drivers.

Tease photo

Tour View turns heads at PGA Show

Tour View training aid turns heads at PGA Merchandise Show

Tour View, a wonderfully simple but effective training aid, won the Most Innovative Concept Award at the 2015 PGA Merchandise Show.

Tease photo

Woods ups ball speed with Nike's RZN Black

Tiger Woods picks up ball speed with switch to Nike's RZN Black ball

Tiger Woods, who recently switched to Nike’s RZN Black ball, has picked up 2 to 3 mph in ball speed with the switch.

Tease photo

Ben Hogan Golf debuts new irons, wedges

Ben Hogan Golf debuts new Fort Worth 15 irons, TK 15 wedges

At the PGA Merchandise Show, Terry Koehler, president and chief executive of the new Ben Hogan Golf Equipment Company, ended months of speculation by lifting the veil on a modern incarnation of Hogan irons and wedges.

Tease photo

SeeMore to debut fitting system at PGA Show

SeeMore Putter Company to debut Custom Fit Click System at PGA Show

The SeeMore Putter Company will unveil the SeeMore Custom Fit Click System at the PGA Merchandise Show this week at the Orange County Convention Center.

Wilson boasts extra softness with Duo Spin ball

Wilson boasts extra softness with Duo Spin golf ball

Wilson’s Duo Spin golf ball officially will be unveiled at the PGA Merchandise Show in Orlando, Fla., and will go on sale after the show.

Tease photo

Accra targets softer tips with Fx fairway wood shafts

Accra targets softer tips with Fx fairway wood shafts

Accra will introduce its family of Fx fairway wood shafts on Feb. 1 with shafts that are heavier than comparable driver shafts, and they have softer tips for real-world playability.

Tease photo

Achenbach: Most underappreciated golf clubs

Achenbach: The five most underappreciated golf clubs

Golfweek equipment writer James Achenbach names the five most underappreciated clubs, including the 9-wood, gap wedge and 60-degree wedge.

Tease photo

Callaway introduces Chrome Soft golf ball

Callaway introduces Chrome Soft golf ball

Golf balls are getting softer. As a whole, compression ratings are going down. Callaway introduced its Chrome Soft, a 65-compression ball with three-piece construction and a urethane cover, on Dec. 16.

Tease photo

Trending: Standalone, affordable launch monitors

Standalone, affordable launch monitors trending

Standalone, affordable launch monitors comprise one of the newest trends in golf. Some of these devices are available for less than $500, and a few of the basic models cost less than $300.

Tease photo

Woods will return to competition with new Nike clubs

Tiger Woods will return to competition with bag of new Nike clubs

Tiger Woods returns to competitive golf at his own tournament, the Hero World Challenge, with an assortment of new Nike clubs in his bag.

Tease photo

Bobby Jones Golf to unveil new putters in January

Bobby Jones Golf to unveil new putters in January

Bobby Jones Golf is about to add limited-edition adjustable putters to its lineup of golf clubs. At least six new putters will be unveiled at the PGA Merchandise Show in January.

Tease photo

TaylorMade AeroBurner Rescue clubs

TaylorMade expands Speed Pocket in AeroBurner Rescue clubs

Like the AeroBurner fairway woods, the AeroBurner Rescue clubs have a matte white head and an expanded Speed Pocket.

Tease photo

TaylorMade AeroBurner fairway woods

TaylorMade AeroBurner fairway woods feature 'largest Speed Pocket ever'

The AeroBurner fairway woods have, in the words of senior director of product creation for metalwoods Brian Bazzel, "our largest Speed Pocket ever.

Tease photo

TaylorMade R15 fairway woods

TaylorMade R15 fairway woods are most adjustable yet

TaylorMade’s R15 fairway woods are the most adjustable fairway woods ever introduced by the company.

Tease photo

TaylorMade R15 Rescue clubs

TaylorMade returns to smaller clubhead shape with R15 Rescue clubs

Harkening back to the shape of the original Rescue club, the new R15 Rescue has a smaller “peanut” head shape (99cc), commonly preferred by tour staff professionals and amateurs who want to shape shots.

Tease photo

Mizuno JPX-850 drivers, woods, hybrids

Mizuno debuts JPX-850 line of drivers, woods, hybrids

For 2015, Mizuno is focusing more intently than ever on the metalwood market with its new JPX-850 line, which went on sale in November.

Tease photo

TaylorMade R15 driver

TaylorMade R15 driver

TaylorMade will release its new driver, the R15, in January with enhanced sliding-weight technology features for golfers.

Tease photo

TaylorMade AeroBurner driver

TaylorMade AeroBurner driver

Over the years, Burner became one of those iconic, easy-to-remember golf club names. Now it’s back.

Tease photo

Catching up with Rugge, godfather of adjustability

Catching up with Dick Rugge, godfather of golf-club adjustability

More than any other person, Dick Rugge was responsible for creating and sustaining the concept of adjustability in golf clubs. But that’s the past, and Rugge would rather talk about the present.

Tease photo

Flagg rips winning drive with UST-Callaway combo

Flagg rips winning Re/Max drive with UST-Callaway combo

Despite fierce crosswinds and chilly temperatures, 29-year-old former professional baseball player Jeff Flagg of Pelham, Ala., won the Re/Max World Long Drive Championship with a drive of 365 yards.

Tease photo

Barr to be named USGA director of communications

Barr to be named USGA director of communications

Adam Barr, a longtime golf journalist and current president of Miura Golf, will be announced Monday by the United States Golf Association as its new senior director of communications, Golfweek has learned.

Tease photo

Cobra Fly-Z family takes flight

Cobra Fly-Z family takes flight

The Fly-Z lines includes three drivers, three fairway wood models and two hybrids. There are two distinct sets of Fly-Z irons as well.

Tease photo

Krank takes longer-is-better approach to clubmaking

Krank Golf takes longer-is-better approach to clubmaking

Krank Golf designs drivers with long driving competitions in mind and will be a common sight at the Re/Max World Long Drive Championship Nov. 4.

Prev