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James Achenbach

Stories by James

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Callaway introduces Chrome Soft golf ball

Golf balls are getting softer. As a whole, compression ratings are going down. Callaway introduced its Chrome Soft, a 65-compression ball with three-piece construction and a urethane cover, on Dec. 16.

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Trending: Standalone, affordable launch monitors

Standalone, affordable launch monitors comprise one of the newest trends in golf. Some of these devices are available for less than $500, and a few of the basic models cost less than $300.

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Woods will return to competition with new Nike clubs

Tiger Woods returns to competitive golf at his own tournament, the Hero World Challenge, with an assortment of new Nike clubs in his bag.

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Bobby Jones Golf to unveil new putters in January

Bobby Jones Golf is about to add limited-edition adjustable putters to its lineup of golf clubs. At least six new putters will be unveiled at the PGA Merchandise Show in January.

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TaylorMade AeroBurner Rescue clubs

Like the AeroBurner fairway woods, the AeroBurner Rescue clubs have a matte white head and an expanded Speed Pocket.

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TaylorMade AeroBurner fairway woods

The AeroBurner fairway woods have, in the words of senior director of product creation for metalwoods Brian Bazzel, "our largest Speed Pocket ever.

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TaylorMade R15 fairway woods

TaylorMade’s R15 fairway woods are the most adjustable fairway woods ever introduced by the company.

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TaylorMade R15 Rescue clubs

Harkening back to the shape of the original Rescue club, the new R15 Rescue has a smaller “peanut” head shape (99cc), commonly preferred by tour staff professionals and amateurs who want to shape shots.

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Mizuno JPX-850 drivers, woods, hybrids

For 2015, Mizuno is focusing more intently than ever on the metalwood market with its new JPX-850 line, which went on sale in November.

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TaylorMade R15 driver

TaylorMade will release its new driver, the R15, in January with enhanced sliding-weight technology features for golfers.

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TaylorMade AeroBurner driver

Over the years, Burner became one of those iconic, easy-to-remember golf club names. Now it’s back.

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Catching up with Rugge, godfather of adjustability

More than any other person, Dick Rugge was responsible for creating and sustaining the concept of adjustability in golf clubs. But that’s the past, and Rugge would rather talk about the present.

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Flagg rips winning drive with UST-Callaway combo

Despite fierce crosswinds and chilly temperatures, 29-year-old former professional baseball player Jeff Flagg of Pelham, Ala., won the Re/Max World Long Drive Championship with a drive of 365 yards.

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Barr to be named USGA director of communications

Adam Barr, a longtime golf journalist and current president of Miura Golf, will be announced Monday by the United States Golf Association as its new senior director of communications, Golfweek has learned.

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Cobra Fly-Z family takes flight

The Fly-Z lines includes three drivers, three fairway wood models and two hybrids. There are two distinct sets of Fly-Z irons as well.

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Krank takes longer-is-better approach to clubmaking

Krank Golf designs drivers with long driving competitions in mind and will be a common sight at the Re/Max World Long Drive Championship Nov. 4.

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Breathe properly, maintain posture for lower scores

At the World Golf Fitness Summit, a presentation was made Tuesday on the best techniques for breathing and posture. The implication was that individuals play better golf and shoot lower scores with correct breathing and posture.

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Faxon among key speakers at Fitness Summit

The World Golf Fitness Summit has attracted an impressive contingent of players and golf instructors as well as trainers and fitness professionals ever since it debuted in 2006.

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Amateurs could learn from Sieckmann, Pernice bond

Telling the truth is not always a high priority in professional golf. Why? In the heat of battle, nobody wants to unnecessarily criticize or offend other players or coaches.

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TaylorMade hires longtime club designer Clay Long

TaylorMade Golf hired longtime club designer Clay Long, who will concentrate on the development of wedges and putters.

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Channeling Gilmore: Powers' move all about fitness

It’s the new golf, and it’s all about power and speed. The fastest swingers aren’t worried about traditional golf swings.It’s the new golf, and it’s all about power and speed. The fastest swingers aren’t worried about traditional golf swings.

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Loomis graphite iron shaft

The Loomis graphite iron shaft, used by Davis Love III to win four tournaments in the early 1990s, is back after an absence of some 20 years.

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Sandy Lyle champions hickory golf movement

Sandy Lyle is among the group of golfers taking up the game with hickory-shafted clubs.

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Tour Edge E8, E8 Beta lines

The Tour Edge E8 family of golf clubs includes drivers, fairway woods, hybrids and irons -- with the base version touting higher trajectories and E8 Beta versions offering lower trajectories in general.

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Tour Edge Exotics E8, E8 Beta drivers

Sharing adjustability and face features, the Tour Edge Exotics E8 and E8 Beta drivers vary in size and CG to help golfers get the trajectory that fits their game.

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Tour Edge Exotics E8 hybrids

Behind their face, the Tour Edge Exotics E8 hybrids feature the Power Grid, generating increased flexing of the face at impact.

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Tour Edge Exotics E8 irons

The new Exotics E8 irons feature the deepest undercut cavity ever produced by Tour Edge.

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Tour Edge Exotics E8 fairway woods

Tour Edge's E8 fairway wood is designed as an easy-to-hit club with a higher trajectory, while the E8 Beta model has a slightly smaller clubhead with a deeper face.

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TaylorMade RSi irons

TaylorMade took all that it has learned about flexible faces with its Speed Pockets in the sole of previous irons and created Face Slots in the company’s newest irons, the RSi family.

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Wilson Golf D200 drivers, irons, hybrids, fairway woods

Wilson will introduce the D200 family in 2015, promising even more distance than its recent D100 line and will include irons, drivers, fairway woods and hybrids.

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Bae goes completely Callaway in victory

There is a trend on the PGA Tour of players exhibiting absolute loyalty to their golf equipment manufacturers, with 14 clubs from one company. Sang-Moon Bae is the latest example.

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Tour Velvet extends Golf Pride's historical run

The Tour Velvet is Golf Pride's most popular grip model. Family members include Tour Velvet BCT Cord, Tour Velvet 360 and Tour Velvet Super Tack, in addition to the original Tour Velvet.

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Riding the bench, Ryder Cup style

There is no good reason – other than failed history – to continue a Ryder Cup format in which only eight of 12 players on each team are on the course at a time during the first two days of the competition, writes Jim Achenbach.

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Callaway Big Bertha Alpha 815 drivers

Callaway unveiled its new Big Bertha Alpha 815 and Big Bertha Alpha 815 Double Black Diamond drivers Oct. 1.

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Dunaway, long-drive specialist, dies at 59

Mike Dunaway, one of golf's most popular and influential long-drive specialists, died Sept. 29 in Rogers, Ark., of complications related to diabetes. He was 59.

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TaylorMade wins 2014 Industry Cup title

Playing at PGA West, four-person teams from several major golf companies battled for the Industry Cup title. The TaylorMade team of Ryan Carr, Eric Recher, Patrick Baxter and Brian Bazzel came out on top.

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TaylorMade leads Industry Cup with 2 teams

TaylorMade boasts two teams at the top of the leaderboard at the 2014 Golfweek Industry Cup in La Quinta, Calif.

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Dempsey wins windy long drive contest

Pat Dempsey wins a windy long drive contest at the 2014 Golfweek Industry Cup at PGA West in La Quinta, Calif.

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TaylorMade seeks repeat at Golfweek Industry Cup

The 2014 Golfweek Industry Cup is set to take place Saturday through Sunday at PGA West in La Quinta, Calif., pitting representatives from some of the top golf companies against each other.

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Ellis tabs Koehler to resurrect Hogan clubs

Terry Koehler, former director of marketing for the Ben Hogan Co., is the man chosen by Perry Ellis International, owner of the Hogan brand, to bring back Ben Hogan irons in 2015.

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Jenne replacing Hennessy at True Temper's helm

Scott Hennessy, president and chief executive of golf shaft manufacturer True Temper Sports, will relinquish those two positions at the end of the year and hand the leadership baton to Jason Jenne

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Callaway Big Bertha irons, hybrids

The Callaway Big Bertha line isn't just one of drivers, but also irons and hybrids.

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Notes: Look back at 2014 U.S. Senior Am

The USGA's six-day championships offer a close-up examination of many of the top amateurs in the world – yielding some highlights from the U.S. Senior Amateur at Big Canyon Country Club.

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In the bag: U.S. Senior Am semifinalists

The golf clubs of the four semifinalists at the U.S. Senior Amateur, played this week at the Big Canyon Country Club in Newport Beach, Calif.

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Pat Tallent putts way to Senior Amateur title

Pat Tallent won the U.S. Senior Amateur thanks to a strong putting performance, beating Bryan Norton 2 and 1.

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Norton, Tallent find U.S. Senior Am final

The match-play final of the 2014 U.S. Senior Amateur pairs two golfers in Bryan Norton and Pat Tallent who definitely do things their own way.

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Cloninger is anything but old at Senior Am

Rick Cloninger takes gritty game to the U.S. Senior Amateur Championship, redefining what it means to play the "old" golfers' tournament.

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U.S. Senior Am benefits from big finishing hole

There is nothing more exciting than a par-5 hole that demands clear thinking and the execution of a strategy. Big Canyon Country Club, host of the 2014 U.S. Senior Amateur, has such an 18th hole.

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Senior Am's Sweet 16 produces strong quarterfinals

After advancing through 36 holes of qualifying and two rounds of match play, everyone in the 2014 U.S. Senior Amateur's Sweet 16 had a story worth telling.

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5 Things: Playoff kicks off exciting day at Senior Am

The Round of 64 at the U.S. Senior Amateur always makes for an exciting day. But when that day begins with a playoff to decide the final match-play spots? Well, that's just icing on the cake.

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