Mark King became president of TaylorMade in 1999 and quickly launched a series of decisions and mandates that raised TaylorMade's visibility and profitability.
Our James Achenbach on Bubba Watson: At 35, Watson has reached a point in his life where he can clearly and thoroughly explain his feelings and emotions. He can talk about his principles and beliefs. He has joined hands with a world far beyond golf.
The Masters championship edition of Achie's Awards, closing out a dramatic week at Augusta National, include a mayoral honor, a fan-club fete and a newcomer's notation.
Our James Achenbach gives a tip of the cap to Miguel Angel Jimenez, Jordan Spieth, Brandt Snedeker, Thomas Bjorn and Matt Kuchar – most for reasons you would never know by simply watching this tournament on television.
Going into the 2014 season, Bubba Watson made the most extensive changes of his professional career -- switching to Ping S55 irons, leaving behind a model he had used for almost 10 years. This week he won his second Masters.
Brian Tam caddied for amateur Tianlang Guan and led him to making the cut in 2013. What does he do for an encore? He leads another amateur, Oliver Goss, to the weekend as well.
Our James Achenbach reflects on the day that was on Thursday at Augusta National, handing out awards to the likes of Mike Davis, Fred Couples, Craig Stadler and Jonas Blixt.
Mike McCoy isn't just satisfied to be at Augusta National. He set a goal of making the cut and knows he'll need to be more aggressive on Friday if he hopes to accomplish that after a first-round 6-over 78.
The Masters honors golf's greats, as well as tradition, by having Arnold Palmer, Gary Player and Jack Nicklaus kick off the start of competitive action at Augusta National.
Jim Achenbach's award winners for Wednesday at Augusta National include Gary Player, Jose Maria Olazabal, Billy Payne and more -- dig in for the best in the eyes of a 44-time Masters-week journalist.
In Tuesday's rendition of James Achenbach's daily awards, the 44-year vet of the tournament reveals his love of the spectacle that has become the 16th hole on Masters Tuesday.
James Achenbach is in the midst of covering his 44th Masters and took a few moments to offer up his Monday awards, strictly restricted to the handful of press conferences since play was washed out at Augusta National.
TaylorMade’s SLDR MiniDriver already has gotten a workout on Tour, and it might find its way into several bags this week at Augusta National. The small-headed wood becomes available to consumers May 2.
Adidas' Adicross Gripmore uses rubber-like cleats that flex and bend to focus on traction.
The introduction of the 14-degree SLDR driver has presented one of TaylorMade's biggest challenges, because most golfers identify 14 degrees with a strong 3-wood, not a driver.
Golf Pride's new Control Core is said to be the softest high-performance grips it has ever made.
The Secret Grip's new Midsize version, weighing 92 grams, comes in three new colors, that counterbalances the swing weight of any club.
Iomic's new version of the Sticky 2.3 is 30 percent firmer, and is used by the winners of 53 professional events.
The Champ C8 is an all-weather golf grip available in five colors, with an anti-shock, anti-vibration wrap for comfort.
The Lamkin Utx is an all-weather golf grip available in three colors, consisting of three functional layers.
Winn's DuraTech golf grip is a durable all-weather model available in midsize and designed to appeal to skilled players.
The newest member of TaylorMade's Ghost Spider family of putters – the white-headed Ghost Spider Si mallet – is a high MOI (moment of inertia) putter with a counter-balanced grip.
X Hot Deep has become X2 Hot Deep for 2014. Along with the slight name change, there are new options in lofts: 12.5 (2Deep), 14.5 (3Deep) and 18.5 (5Deep).
Looking at the official survey results from the major professional tours for the last six years, it's a matter of record: more than 100 victories for KBS.
The newest Cobra collectible driver is a green BiO Cell model in celebration of the year's first major championship, the Masters.
Fujikura is about to introduce a graphite iron shaft called the Pro 95i. The construction of this 95-gram shaft easily will allow clubmakers to build graphite-shafted irons of the same length and swingweight as irons with conventional steel shafts.
Bubba Watson used a pink Grafalloy BiMatrx Tour Prototype shaft in his Ping G25 driver in winning the Northern Trust Open.
Three of five lanes on Interstate 405, the major artery around L.A. that leads to Riviera, will be closed during the day, and all five will be shut at night. The 405 normally accommodates more than 300,000 cars per day, according to LA Metro. Uh-oh.
On Jan. 1, 2016, the anchored putting stroke will be abolished under the Rules of Golf. Golfers who anchor their putters will be forced to adopt alternative methods. The big question: What are the options?
We're assuming 2014 U.S. Ryder Cup captain Tom Watson's age hasn't seriously come into question -- but with young PGA Tour players thriving, here are a few ways that could change for any of us.
Thomas J. O’Toole Jr., whose golf chops include caddie, rules expert and course-setup man, was elected as the 63rd president of the USGA.
Under the new Thomas O'Toole Jr. administration, a third responsibility of the USGA will be greatly emphasized in 2014. In a word, it is accessibility. O'Toole talked about increasing the number of golfers, making the game more enjoyable, and revitalizing the economic health of the sport.
With a ceremony scheduled as part of this summer's U.S. Open at Pinehurst, the USGA announced Friday that Payne Stewart will be honored posthumously this year with the association's highest honor, the Bob Jones Award.
Smartphones once again are front and center in golf, thanks to an announcement Thursday by the U.S. Golf Association that distance-measuring devices will be allowed in all USGA amateur championships.
Dan Stone, Titleist's VP of R&D, shares his transition from airplanes to golf clubs: One day he was designing flight controls for the C-17 military transport plane; the next he was figuring out where to place tungsten in an iron head.
Tom Olsavsky, 50, sent a few shock waves through the Carlsbad golf community when he decided in late October to move to Cobra -- yet he isn’t promising immediate changes.
Dave Schnider’s story is typical of many young golfers: “I woke up one morning and realized I had to get a job.” That was after four years playing at San Diego State.
Don Brown, with an undergraduate degree in metallurgical engineering and masters degree in materials engineering, was working on a doctorate when he decided to step into the working world with True Temper.
Full Swing is proud of its image quality, and vice president of sales and marketing Chad Coleman likes to focus on accuracy: "How real is it? How much is this like my outdoor game?"
Brian Bazzel, 39, is director of product creation for TaylorMade -- focusing heavily on metalwoods, where TaylorMade's roots began in 1979 as a metalwood company.
Mitsubishi Rayon president Tsutomi Ibuki moved to California in 2013 to work closely alongside Mark Gunther, a testament to the importance of the U.S. market and the PGA Tour.
The world of golf needs the energy and ideas and innovation that are part and parcel of the PGA Merchandise Show.
Miura, the Japanese manufacturer known for forged irons and wedges, has introduced its first new blade iron in nearly seven years -- the forged MB001.
Bridgestone's booth at the 2014 PGA Show stayed consistently jam-packed, thanks to a revolutionary putter named True Balance and a new golf-ball formulation called Hydro Core technology.
Cleveland has expanded its 588 family into metalwoods, with a new 588 Custom driver available Feb. 7 alongside the 588 Altitude driver introduced in November.
Ping introduced its Ketsch putter at the PGA Merchandise Show, a club named after the town in Germany where Ping maintains its headquarters for that country.
Phil Mickelson showed up in Abu Dhabi in January with a new 18-degree X2 Hot Pro hybrid in his bag. He tied for second.
The Adams Golf XTD Cross Cavity is a multi-material iron. In the middle of the back cavity is a flexible damper that helps shorten the duration of sound waves. This means less vibration.
A new member of the Tour Velvet family was released at the PGA Merchandise Show. Called Tour Velvet Super Tack, the grip will be available March 1 in retail outlets.
Mark King, chief executive of TaylorMade Golf, says about a dozen golf courses are poised to target growing the game by adding 15-inch cups – more than triple the diameter of the 4.25-inch cups players are used to.