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James Achenbach

Stories by James

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14 players use Titleist 913 driver at AT&T National

The Darrell Survey equipment count from the AT&T National revealed that 34 players used Titleist drivers, including 14 with the new 913 model.

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Toy Box: Tour players get look at Titleist 913

As PGA Tour players arrived June 25 for the AT&T National, they were greeted by the new Titleist 913 driver line.

Q&A: John Ward, Adams Golf president

Twelve days into his new job as the new head of Adams Golf, John Ward spoke with Golfweek in Plano, Texas.

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Graham: Equipment rules need examining

James Achenbach: For the good of the game, the ramifications of equipment rules should be carefully examined. So says two-time major champion David Graham.

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Toy Box Notes: Simpson carries mostly Titleist

Webb Simpson captured his first major championship with a bag full of Titleist clubs.

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The U.S. Open leaderboard is a melting pot

Among the top seven players at the U.S. Open after 54 holes, there is one Northern Irishman, one Swede, one South African, one Belgian, one Englishman, one Furykman and one golfer from Eatonton, Ga.

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Westwood finds himself in contention for final round

Lee Westwood has the chance to erase the title of "best player never to have won a major" on Sunday at the U.S. Open. James Achenbach.

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Achenbach: U.S. Open Ambassador of Awards

What’s a major championship without a few well-deserved awards? Jim Achenbach doles out titles to players including Jim Furyk, Tiger Woods and Jason Dufner, among others.

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Achenbach: Casey Martin shows off his resolve

Casey Martin is just an everyday guy, back for his second U.S. Open at Olympic Club. On Thursday, he turned a round headed for the 80s into a respectable 74. James Achenbach

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Historic start at Olympic, scores worth forgetting

The opening, No. 9 hole has proved tough for competitors so far at the 2012 U.S. Open at The Olympic Club.

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Toy Box: Johnson wins St. Jude with 10.5-degree driver

Dustin Johnson won the FedEx St. Jude Classic June 10 with a 10.5-degree driver. Sure, his TaylorMade R11S is adjustable, but 10.5 is a high-lofted driver by PGA Tour standards.

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Toy Box: Bubba visits Ping headquarters

Toy Box notes: The week before the U.S. Open, Bubba Watson visited Ping headquarters in Phoenix.

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5 Things you didn't know about Casey Martin

Did you know that Casey Martin won $192 off Tiger Woods? Here are 5 Things you probably didn't know about one of the stars of this week's U.S. Open.

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Achenbach: Casey Martin a model of dignity

Casey Martin might walk with a limp and use a cart to get around, but our Jim Achenbach says that the Oregon coach embraces it all with grace and dignity.

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Toy Box Notes: Woods lands flop shot with Nike

Toy Box notes: That amazing flop shot by Tiger Woods on the 16th hole at the Memorial was holed with a 60-degree Nike VR Pro wedge.

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Martin wins Oregon U.S. Open sectional qualifier

The fact that he hadn't touched a golf club in nine days didn't stop Oregon men's coach Casey Martin from winning the U.S. Open sectional qualifier in Creswell, Ore. James Achenbach.

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Ferrari metalwoods: For those who can't buy the car

says Cobra Puma Golf's partnership with Ferrari packs more than a marketing punch.

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Nike set to release TW '13 golf shoe on June 8

With the June 8 release of Nike’s new TW ‘13 golf shoe, golfers will be able to purchase and wear the exact shoes worn by Tiger Woods.

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Toy Box: Johnson relies on Titleist in victory

Toy Box notes: Zach Johnson captured his second Crowne Plaza Invitational at Colonial on May 27 carrying a bag with mostly Titleist gear.

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Snedeker proves his talent goes beyond his clubs

After his bag was lost in Spain, Brandt Snedeker proved how talented he really is - mostly to himself.

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Achenbach: In defense of the Rules of Golf

Graeme McDowell should have been penalized two strokes on Thursday, plain and simple.

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Toy Box Notes: Dufner relies on Titleist

Toy Box Notes: Jason Dufner's driver helped seal his Byron Nelson victory.

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Toy Box Notes: Kuchar wins with mixed bag

There is plenty to be learned from Matt Kuchar’s set makeup at The Players.

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Aldila's RIP collection has something for everyone

Aldila's RIP collection includes some of the most recognizable graphite shafts on the PGA Tour, and its family of five gives plenty of options for every golfer.

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TaylorMade introduces new ATV wedge

TaylorMade's new ATV wedge has one job: To be able to be expertly used from tight lies, heavy grass or sand - or a true all-terrain wedge.

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Na undeserving of vicious heckling at Players

No athlete in no sport deserves the lampooning experienced by Kevin Na from hecklers in the gallery at The Players Championship. James Achenbach

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Toy Box Notes: Fowler carries mixed bag to victory

Rickie Fowler earned his long-awaited first PGA Tour victory with an assorted bag of clubs.

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Toy Box Notes: Dufner carries all Titleist to 1st title

First-time winner Jason Dufner carried 14 Titleist clubs and used a Titleist ball during his Zurich Classic of New Orleans victory.

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McLean closes namesake academy at PGA West

Teaching professional Jim McLean abruptly closed on April 30 his namesake academy at PGA West Golf Club after 16 years of operation.

A fresh approach to jumpstart 'New Golf'

A self-appointed 'czar of golf' tosses out some ideas to jumpstart growth of the game.

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Fitting philosophy: Mix your sets

Mizuno's Dick Lyons has one simple philosophy on club fitting: "We don't fit by gender, age or handicap. We fit by how you swing the golf club. If mixing the clubs is the best fit, that's what we do."

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Bubba exemplifies importance of club-fitting

James Achenbach: There is not a better example of customized, personalized fitting than Masters champion Bubba Watson.

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Toy Box Notes: Pettersson likes more driver spin

With all the talk about high launch and low spin with today’s drivers, RBC Heritage winner Carl Pettersson has a different point of view.

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Ping to market limited number of pink drivers

Even before Bubba Watson won the Masters with a pink Ping driver, there was demand for the club. Soon a limited number will be available to the public, with a portion of the proceeds going to charity.

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Toy Box Notes: Ping finishes 1-2 at Augusta

The Masters playoff matched two longtime Ping staff players – Bubba Watson and Louis Oosthuizen.

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Achenbach: Augusta National is Lefty's house

James Achenbach: On this Easter Sunday, fans were skipping church for a more tantalizing form of athletic worship at Augusta National. This is the Church of Phil.

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The Achie Awards: The Masters, Round 3

Matt Kuchar might be four shots off the lead in Augusta, but that doesn't mean he can't earn an Achie Award for Mr. Popularity.

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Enso represents new frontier in club fitting

Golf club fitting has come a long, long way from the days of trial and error. But in today's era of launch monitors and swing analyzers, the Enso from Fujikua represents the new frontier.

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The Achie Awards return: Masters, Round 2

For his seemingly never-ending youth, Masters prowess and, yes, flexibility, Fred Couples comes up first on Friday's installment of the Achie Awards.

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The annual Achie Awards: Masters Round 1

Phil Mickelson was the recipient of two first-round awards from James Achenbach. One was admirable, the other dubious.

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Achenbach: Big Three recapture Masters glory

James Achenbach: The Big Three not only kickstarted the Masters on Thursday but continue to recapture true Masters glory.

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Handing out Tuesday's Masters awards

Ready for a laugh or two? Our Jim Achenbach hands out his daily awards, with a special tip of the cap to Keegan Bradley and Lee Westwood for some laugh-out-loud moments.

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Toy Box: Mahan wins two titles with Ping

Toy Box notes: Hunter Mahan won for the second time in 2012 at the Shell Houston Open. He won with the same Ping clubs he had in his bag for his victory at the WGC-Accenture Match Play in February.

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2012 Masters: The Monday awards go to . . .

Jim Achenbach: The Masters is all about tradition. Continuing an honored tradition that started, well, last year, here are Monday’s award winners from the Masters.

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Ping to introduce adjustable belly putter

Ping is about to become the first major golf equipment manufacturer to introduce an adjustable-length belly putter. It will be called the Nome 405 Belly.

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Toy Box: Tiger wins with all Nike

Toy Box notes: At the Arnold Palmer Invitational, Tiger Woods carried all Nike clubs in his first PGA Tour victory since 2009.

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Forged irons: Something for everyone

Forged irons have made a dramatic comeback. Only a few years ago, most irons were made of investment-cast stainless steel. Now we see forged irons in the club lineup of every major club manufacturer.

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The Grip Master spreads the leather love

Geoff Ogilvy, Adam Scott and Jarrod Lyle still use leather grips, once something that the bulk of players did. The Grip Master is trying to lead the comeback.

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Toy Box: Donald wins with new Mizuno sticks

When Luke Donald won Sunday at the Transitions Championship to regain the No. 1 world ranking, he was carrying 12 clubs that were new to his bag this year. This is the player who won two money titles in 2011, but that didn’t stop him from making wholesale changes in his bag.

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Variety abounds in choosing your grips

Grip Month: It is often said the grip is the only part of the golf club actually touched by golfers. Consequently, feeling comfortable with a grip is crucial. This is accomplished by finding the proper size and style of grip.