Deutsche Bank tourney stresses 'Boston Strong'
NORTON, Mass. – Four-and-a-half months ago, Boston and its surrounding communities lived through an unthinkable nightmare.
Now, the task is to make sure it is not forgotten.
Folks at the Deutsche Bank Championship want to join in those efforts, too, and they’ve undertaken a few steps to make sure “Boston Strong” resonates even louder and that the One Fund Boston grows richer. Those initiatives arose out of the horrors of the April 15 bombings at the finish line of the Boston Marathon, an act of terrorism that killed three and injured 264, including more than a dozen who lost limbs.
“We want to join this awareness campaign,” said Eric Baldwin, championship director of the second FedEx Cup playoff tournament. “We want to show our support, and for our fans to show their support.”
Some of the actions by tournament officials are simple ones, such as asking players and caddies to wear blue and gold ribbons, and encouraging fans to wear blue and gold clothing for Monday’s final round, which has been designated “Boston Strong Day.”
But other steps will be more substantive, such as inviting all of the bombing victims and their guests to the final round on Labor Day Monday.
“We’ve already received a great response from our invites,” Baldwin said.
Additionally, in conjunction with the Spaulding Adaptive Golf Program, Golfsmith International and Nike Golf, Deutsche Bank Championship officials are helping to facilitate the outfitting of golf clubs and apparel to a number of the survivors who suffered several physical injuries.
“We are inspired by the resilience of the city of Boston and its residents,” said Jacques Brand, chief executive officer of Deutsche Bank North America. “We are especially proud that through the Deutsche Bank Championship we can further support One Fund Boston and build awareness for this important initiative.”
To assist One Fund Boston, which was established to help offer financial assistance to victims and their families, “Boston Strong” bracelets will be sold for $3, with all proceeds going to the cause.