Ogio's new golf bag patterns turn heads

The Ogio hauler carry bag on display at the 2013 PGA Merchandise Show.

ORLANDO, Fla. – When Ogio decided to add abstract patterns to its color lineup, the company did more than splash some paint on a canvas. It got creative.

New patterns for Ogio’s golf bag and golf bag travel products include patterns that require a double-take. The red Madrid collection, for example, features a realistic grid of the city. The company hired a Brazilian graffiti artist to design its bright pattern.

Ogio markets to a younger crowd with such bright patterns and color choices, but for 2013 two of Ogio’s newest products revolve around more than aesthetics.

Ogio targeted high school and college golf teams with its Hauler carry bag. It weighs just 3.8 pounds.

“The mechanics make sense, but they’re also very in tune with the styles,” account executive Jennifer Regnier said.

Perhaps the most walker-friendly part of the Hauler is the Shox technology featured in the shoulder straps. Turn them upside down, and the inside looks like a bicycle tire, the inspiration for Shox. The idea behind the strap is to equalize the load of the bag and put less strain on the neck, back and shoulders.

“When you’re carrying it, it doesn’t work against you,” Regnier said.

The Hauler is available in three base colors (white, black and navy), and features 11 color choices for pockets. There is space for team logos on three pockets.

Across the Ogio booth another new bag sits upright, its main technology at floor level. The Silencer features 14 club slots and fits into the bottom of a bag designed for a golf cart.

With a compression-fit bottom, the Silencer is intended to keep club heads from clanking together. Stick clubs into a bag with a Silencer, Regnier explains, and they’ll stay even if a player turns the bag upside down.

“The Ogio brand, it’s fashion meets function,” Regnier said. “In terms of all of the Ogio products as a whole, it very much skews younger.”

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