Adams debuts Super Idea DHy driving hybrid
Tuesday, October 8, 2013
HUMBLE, Texas Driving irons have been gaining popularity during the past year with pros and accomplished amateurs seeking the length and versatility of a hybrid, but who want to fly the ball more like an iron. With the PGA Tour introduction of the Adams Super Idea DHy driving iron, the Plano, Texas-based company thinks it has exactly what those players need.
"The issue in the past with driving irons is that they weren't any easier to hit than long irons," says Mike Fox, Adams' director of product line management. "They were designed to go super low and were basically 1- and 2-iron replacements. In the end, those are not easy-to-hit golf clubs for anybody."
Fox says the goal for the Super Idea DHy was to make a club that was easy to hit off the tee and that could fit between hybrids and irons.
"Hybrids are getting a lot longer, and there is a bigger gap between your last hybrid and your first iron," he says. "[Tour players] aren't going to super high-lofted hybrids, so the set is changing. You need a flow club to get you from your hybrids to your irons because a lot of guys struggle with high-lofted hybrids to replace your 4-iron."
To bridge that gap, Adams designed the Super Idea DHy – which will be in pro shops on May 15 and cost $199 – with a hollow body and a channel in the sole that allows the face of the club to flex at impact more easily. This is designed to increase ball speed for more distance without making the club larger.
The center of gravity also was positioned lower than an iron's, but higher than a fairway wood's, so shots should have a trajectory that fits between those clubs.
"This is something that is going to be just as versatile as a long iron, but because of the Velocity Slot, it's going to have a lot more distance so it can catch up to your hybrids, which makes it a true long-iron replacement," Fox says.
At address, the Super Idea DHy is designed to set up like an iron, but Fox says it took some effort to make it look that way. Like other recent Adams woods and hybrids, the Super Idea DHy was originally going to be white. Designers, however, found that the white areas pulled golfers' eyes to the back of the club because the head is so small. Subsequent versions were made all black, but Fox says that made everything blend together. Eventually, the hitting area was made silver (like an iron) and the heel, toe and back sections were kept black to make it easier to align the face and score lines to the target.
The Super Idea DHy will come standard with a Matrix White Tie 8H3 shaft and be available in 18-, 21-, 24- and 27-degree models, but custom shaft options also will be available. The weight plug on the back of the club is not meant to be adjusted by golfers. It is designed to allow club fitters to change the swing weight of the Super Idea DHy.
With the Masters two weeks away, some Tour pros already have put a Super Idea DHy into their bags. Two heads were flown from China to Orlando before the start of the Arnold Palmer Invitational last week, and Ryan Moore and Jeff Overton each put one into his bag. Adams moved 12 additional heads to Houston before the start of the Shell Houston Open, and the company expects that six more Super Idea DHy hybrids will be in play at the event.
If the club performs according to Adams' expectations, it could be an appealing option for pros off the tee on the long, par-3 fourth hole at Augusta National – or on the second shot into the second and 15th holes where long irons are commonly hit.
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