Fred Couples created a stir at the Masters not just because of his play, but because of his sporty Ecco Street Premiere kicks.
With commentators referring to them as “skateboard shoes” and even questioning the technical abilities and functionality of the shoes, I figured I should get to the bottom of what they are all about.
Yes, they look like “skater shoes.” Yes, they are “spikeless.” And, yes, they make Freddie feel young again.
This brand-new type of shoe category is called “Hybrid Sport Casual.” The shoes are made to be worn on and off the course, but to perform at the highest level on the links.
The shoe is made with full grain leather uppers and comfort fibers that help to maintain a cool climate and are antimicrobial.
It also features an exclusive Ecco process called direct injection, using polyurethane to create a cushion for support, comfort and memory for the middle of the foot. This internal stabilizer adds stability and will make sure that the foot controls the shoe.
One of the best parts about this shoe is that there is no break-in process. You can literally buy these shoes, throw them on and feel as though you’ve been walking in them for years.
Fused together with a one-piece construction (no glue is ever used), the shoe also ensures waterproof and durability.
Now to the questions on everyone’s mind: How is the traction?
“They sink into the ground and lock you in place,” said C.B. Tuite the General Sales Manager of ECCO Golf Division, of the shoe’s molded turf cleats.
“Whether you are swinging or walking on hills, these cleats will not slip or take away any normal traction.”
Another cool point about the shoe is how it disperses weight evenly, a superintendent’s dream. No spike marks, no dents in the green.
Therefore, we should all make more putts, right?
Besides Couples, there are several Tour players and legends who have jumped on this trend but are not under contract.
Try to remember that shoes aren’t solely a fashion statement for Tour players. The Masters is too important for that.