Conforming to French fairway fashion

Conforming to French fairway fashion


Conforming to French fairway fashion

This week it is the ladies’ turn to travel across the pond to oh-so-stylish Evian-les-Bains, France, where one of our favorite fairway fashionistas, Ai Miyazato, will defend her title at the Evian Masters.

How will the ladies keep up with the chic style of the French?

The Evian Masters is known as one of the most prestigious tournaments on the LPGA with a $3.25 million dollar purse. That’s same dollar amount as the U.S. Women’s Open. If this isn’t something to get dolled up for, I don’t know what is.


With all the key fashionistas in the field this week, expectations are high in regards to the outfit choices. French women have been pioneers of chic fashion for hundreds of years – smart, timeless and sophisticated – yet feminine! French women have a simplicity in their style, yet there’s a discreet sexiness that can knock any man fall off his feet – especially when she has a golf game to match.

What really sets French women apart is their sense of style, but it’s not necessarily a sense of wearing the hottest fairways trends. Style and fashion are different things. Style is how to mix clothes to present your personality and best features.

We’ve seen all the tricks before, but are a few of the old yet stylish French habits.

Who can forget the famous Elin Woods outfit – French beret, hoop earrings and Prada shades – at the 2006 Ryder Cup? Or Natalie Gulbis at the 2008 Evian Masters, pulling out the “French Artiste” blue and white stripe approach. And then there’s Lacoste, a brand that keeps things smart and simple.


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