Augusta National reportedly pays $5.35 million to relocate local music store

Augusta National reportedly pays $5.35 million to relocate local music store

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Augusta National reportedly pays $5.35 million to relocate local music store

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Augusta National has bought plenty of land in recent years, using it for Masters parking, hospitality areas and a new practice facility and media center. Just earlier this year, Golfweek reported that Augusta National folk were in talks about purchasing land at neighboring Augusta Country Club – with the idea the purchase could open the possibility to lengthen the National’s par-5 13th – for possibly $27 million.

It seems like it’s time to add another purchase to the list.

According to the Augusta Chronicle, a local music store will be moving its location for the first time since 1992 at the behest of Augusta National. Jay’s Music Center will move in early 2017 from a spot at the intersection of Washington and Berckmans roads next door to Augusta National to a building further down Washington Road.

Augusta National declined comment to the Chronicle on the issue, but public records show that the Froham family – Doug Froham owns the store – sold the property to Berckman Residential Properties LLC, a real estate company affiliated with Augusta National, on Oct. 13 for $5.35 million.

That figure comes out to eight times more than the $637,900 the 0.73-acre property is valued at, according to Richmond County real estate records.

Frohman told the Chronicle that money wasn’t the only thing at play here, as he’s noticed the dwindling of businesses around him. Augusta National-affiliated limited liability companies have been buying up properties around Frohman’s store for over a decade, to the point that only a handful of businesses remain around his.

“Even though we’re not a destination-type store, it’s one of those things where you don’t want to be isolated to that point,” he said.

Just another reminder, when you get close to Augusta National, never be surprised by the year-to-year change.

– Kevin Casey

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