Bridgestone Tour B XS Tiger Woods Edition golf balls

Bridgestone Tour B XS Tiger Woods edition Bridgestone

Bridgestone Tour B XS Tiger Woods Edition golf balls

Equipment

Bridgestone Tour B XS Tiger Woods Edition golf balls

Attempting to capitalize on the buzz created by Tiger Woods’ comeback and next week’s Masters, Bridgestone has announced it will start selling customized Tour B XS Tiger Woods Edition golf balls. A portion of the proceeds from the sale of the balls will go to the TGR Foundation.

In a release, Bridgestone Golf president and CEO Angel Ilagan said, “Tiger is a rare athlete who transcends his sport and it’s been a treat for golf fans around the world to watch him compete this season. Working with both Tiger and the TGR Foundation has been a tremendous experience and we’re excited to build on the popularity of Bridgestone golf balls while helping a great cause.”

In the same release, Bridgestone reported some interesting facts about the relationship between Woods competing and ball sales:

  • When Woods is in the field in 2018, Bridgestone has experienced more than a 115-percent sell-through of Bridgestone Golf Tour balls with its national business partners compared to same period in 2017 when he was not playing.
  • With each subsequent tournament Woods has played this year, there is a correlating trend to increased e-commerce sales for Bridgestone Golf.

In other words, Woods has been very good for Bridgestone’s ball business.

Tour B XS Tiger Woods Edition balls

The Tour B XS Tiger Woods Edition is stamped “TIGER” on one side. (Bridgestone)

Each ball is stamped “TIGER” on the side, just like the balls the 14-time major winner uses in competition, but in every other way the Tour B XS Tiger Woods Edition is the same ball as the original Tour B XS. It is a 75-compression ball designed for better players who want more distance and enhanced feel. It features a urethane cover for better greenside spin and a dual-dimple cover pattern. Bridgestone said the inner dimples help the Tour B balls achieve more thrust and distance off the tee, while the outer dimples promote a shallower angle of descent and more roll in the fairway on tee shots.

The Tour B XS Tiger Woods Edition balls will cost $49.99 per dozen and should be available at national retailers starting April 1.

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