The Forecaddie still gets a chuckle from having witnessed Phil Mickelson’s arrival for his Masters practice round with Tiger Woods.
“Really?” Woods uttered at the sight of Mickelson’s Mizzen+Main long-sleeved, logo-clad shirt. Turns out, the mostly-panned puffy “performance” wear was a trial effort and Mickelson is now signed to a long-term deal, with plans to roll out the long-sleeve beginning Thursday at The Players Championship, where Mickelson is grouped with Woods and Rickie Fowler for Rounds 1-2.
“I was waiting to find the perfect apparel partner that allowed me to move from the board room to the golf course,” Mickelson said in a groaner-filled press release. “Mizzen+Main’s performance dress shirts enable me to do that. A big part of why I’m so thrilled to partner with them is I know all my endorsement partners and the thousands of professionals that work at those companies will love this shirt for their day to day too.”
The Man Out Front isn’t quite sure about Mizzen+Main’s self-proclamation as a “hyper growth, performance menswear line that has transformed an industry with its ‘best damn dress shirt.’”
Mickelson’s long-term partnership makes him an equity holder in the company along with Houston Texans star J.J. Watt as a major partner. TMOF hopes a little tailoring is thrown in as part of the deal.
“We’re thrilled to have Lefty lead the way in the years ahead,” Mizzen+Main Founder and CEO Kevin Lavelle said.
If these long-sleeves lead the way to fewer cases of skin cancer and more ribbing from Tiger Woods, The Forecaddie is all in.