Tiger Woods nearly came back to win the PGA Championship in historic fashion Sunday.
Woods finished in second place, two shots behind winner Brooks Koepka, but his surge and a pretty good round of 64 resulted in a huge spike in overnight ratings and market share for CBS compared to 2017.
The 2018 PGA Championship’s final round posted a 69 percent increase in market share and ratings over Justin Thomas’ victory at Quail Hollow.
The final-round earned CBS an average household metered market rating/share of 6.1/14, up from 3.6/8 last year.
It was also the most-watched PGA Championship final round since 2009, when Y.E. Yang held off Woods to win his lone major, according to CBS.
CBS Sports’ third-round coverage earned an average household metered market rating/share of 3.7/9, which was up 54 percent from 2.4/6 in 2017.
With Woods in contention Sunday at Carnoustie, NBC saw a 37 percent increase in year-to-year ratings for the British Open. He finished T-6 in that event.