The Forecaddie: TaylorMade will not attend 2019 PGA Show

Justin Rose's TaylorMade gear David Dusek/Golfweek

The Forecaddie: TaylorMade will not attend 2019 PGA Show

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The Forecaddie: TaylorMade will not attend 2019 PGA Show

TaylorMade will not take part in the 2019 PGA Merchandise Show, The Forecaddie has learned. The deadline to commit came and went last week. The news is a blow to the annual January gathering of golf business principals.

“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf,” wrote CEO David Abeles to TaylorMade staff professionals. “As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”

Abeles delivered the news after noting TaylorMade’s nearly 40-year dedication to the PGA of America and its members, insinuating that savings from eliminating the elaborate show effort will be part of a plan to broaden “support of PGA Professionals across the country.” Abeles said details would be announced in the “coming months.”

Without TaylorMade at the annual Orlando gathering, the Reed Exhibitions-run show will lack a company known for buzz-generating announcements, a dynamic floor space and an integral part of the early week demo day at Orange County National.

“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways,” Abeles wrote.

TaylorMade’s departure is the biggest since Acushnet’s five-year sabbatical from 2004 to 2008. Gwk

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