The Web.com Tour is now the Korn Ferry Tour. No, really. That's what it's called.

Bill Streicher/USA TODAY Sports

The Web.com Tour is now the Korn Ferry Tour. No, really. That's what it's called.

Korn Ferry

The Web.com Tour is now the Korn Ferry Tour. No, really. That's what it's called.

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You may have missed the original reports.

You probably spent part of your weekend processing what your eyes were reading.

Finally you turned to the internet and began to search the name Korn Ferry.

And then you figured it out. The Korn Ferry Tour is the new name of the Web.com Tour.

The PGA Tour and Korn Ferry made the deal official on June 19. It’s a 10-year deal to put Korn Ferry’s name on the PGA Tour’s development tour, which has had several names over the years: Web.com, and before that the Nationwide Tour, the Nike Tour and the Hogan Tour.

The PGA Tour and Korn Ferry have entered a 10-year agreement, replacing the name Web.com.

The name will also be attached to the Korn Ferry Tour Championship presented by United Leasing & Finance. It’s the third and final event in the Korn Ferry Tour Finals.

The first tour event under this new tour name, the Wichita Open Supporting Wichita’s Youth, had an exciting Monday finish, with Henrik Norlander winning a five-way playoff.

Kevin Dougherty, Sebastian Cappelen and Erik Compton were all eliminated on the first playoff hole, which occurred on Sunday. But play was suspended due to darkness, so Norlander and Brian Bigley returned on Monday morning to resume the playoff, won by Norlander on the third playoff hole.

Who is Korn Ferry?

Korn Ferry is a Los Angeles-based consulting firm known in sports circles as the search firm who gets a lot of coaches and executives into high-profile jobs.

The Tampa Bay Buccaneers, for example, turned to Korn Ferry after they fired Dirk Koetter as coach last December.

Korn Ferry is big in the college game. Three weeks ago, the firm brought together the Big Ten and Kevin Warren, the chief operating officer of the Minnesota Vikings. Warren is now the conference’s new commissioner.

Many universities hire Korn Ferry and other search firms so that they can gauge interest of potential coaches while being to also deny any contact, should some nosy reporter start poking around.

Korn Ferry was also involved in finding a naming-rights partner for Nationals Park.

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